Text by Richard Baird
Both Sides Now was an exhibition of works by Argentinian contemporary artist Leandro Erlich. This took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations employ mirrors, reflective surfaces, water and other materials to form optical illusions with the intention of transforming familiar, everyday spaces. Studio fnt worked to develop an identity for the exhibition that would establish a continuity of surfaces by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs, those found throughout Erlich’s work. This connected supergraphics and programmes with posters, banners, digital displays and an exhibition catalogue.
Text by Richard Baird.
Hanji is a new brand of traditional Korean papers from KCDF created to, not just inspire interest in both professionals and the general public nationally and internationally, but to also serve as a symbol of the craft inherent to the paper making workshops. And further, to promote the paper’s potential and excellence internationally. Hanji began as a basic paper, a material to contain writings and paintings, often finished with a final seal. This is where Studio fnt found their inspiration, recognising a commonality between these seals and the logos used today, both as gestures of “existence and intent”, as the studio neatly put it. That more than one seal belonged to a single individual, cast with unique meanings, provided them with the foundation for a visual identity system. Hanji thus became a person, with a series of imagined seals to unify the brand and tell its story.
Text by Richard Baird.
The Australian National Academy of Music (ANAM) is dedicated to the artistic and professional development of young exceptional classical musicians. Working with ANAM for many years, Studio Brave have sought to help the institution evolve and grow their brand, with both drawing their inspiration from the energy and creativity of the students. To help position ANAM and its musicians on the world stage, and highlight its future-focused program Studio Brave developed a campaign for the 2020 season that, through modern visualisation techniques cast a striking new light on classical music and presents it as being continually relevant, able to adapt to new times and draw in and develop new young talent.