BPO


Leandro Erlich: Both Sides Now by Studio fnt

Words by Richard Baird

Visual identity, posters, programme and supergraphics by Studio fnt for the solo exhibition of works by Argentina contemporary artist Leandro Erlich

Both Sides Now, a title borrowed from Joni Mitchell’s famous song, is a solo exhibition of Argentinian contemporary artist Leandro Erlich’s work that took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations, often receiving international acclaim, mirrors, reflective surfaces, water and other various materials to create optical illusions to transform familiar, everyday spaces such as an elevator, staircase or swimming pool.

South Korean designers Studio fnt worked on the creation of a visual identity for the exhibition that would link a variety of surfaces, from supergraphics, to programmes to posters to banners and digital displays by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs found throughout Erlich’s work.

Structure, holographic foil and distorted typographical elements are woven together to express the transience and subversiveness of a reflection or shadow, as well as the blurred boundaries between the the material objects that make up our subjective experience.

Continue reading this article


Tangent GC Organic Detergents by Carl Nas Associates

Words by Richard Baird

New structural design by Carl Nas Associates for Tangent GC's range of organic washing products

Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.

The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.

As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.

Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.

Continue reading this article


Vessel Floats by Order

Words by Richard Baird

Brand identity designed by Order for flotation and deprivation therapy spa Vessel Floats

In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness.

Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around since the 1950s, and create a holistic experience that supports and builds out and around the central experience of flotation.

For those unfamiliar with flotation or deprivation therapy, this involves a weightless experience inside a tank filled with water with a high salt content, absent sound and any external distractions. This can be augmented by soothing lights, sounds and vibrations. People can expect an experience that disentangles them from their busy present, with some experiencing hallucinations within a safe and managed environment.

Continue reading this article