Branding Reviews — BP&O

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FranklinTill by Commission

Opinion by Richard Baird

Logo, graphic identity and paper marquetry business cards and stationery by Commission for futures research agency FranklinTill

FranklinTill is a futures research agency working with lifestyle brands, design-orientated businesses and organisations in a variety of sectors to explore and implement design, material and colour innovation. Their services include conducting, analysing and communicating research and bringing this to life through strategic insights, publications and experiences.

FranklinTill’s clients essentially turn to them for insight into form, colour and material, and their innovative and sustainable outlook. This, in turn, informed the development of their new visual identity, created by London based Commission. This is characterised by a critical coalesce of form, colour and material composition that serve to link business cards, stationery set and pin badges. Online, colour and form is explored, absent the tactile qualities of print, through the abstraction and diffused quality of imagery.

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CareerTrackers by Garbett

Opinion by Richard Baird

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

CareerTrackers is an Australian nation-wide charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program which has a proven legacy of 45 years. This is based on an approach that sees students intern with sponsoring companies with the intention of converting them into full-time employees following their university degree.

Sydney-based studio Garbett worked with CareerTrackers to develop a visual identity for the organisation’s report and Gala Awards evening which included banners, information cards and awards. These are united by a striking and modern yet referential coalescence of form and multi-colour, and an element of the structural.

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Shakespeare In The Park 2018 by Pentagram

Opinion by Richard Baird

Posters, signage, website, t-shirts, tote bags and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.

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