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Suomen Jäätelö by Werklig, Finland

Opinion by Richard Baird.

Brand identity and package design by Helsinki-based Werklig for Finnish ice cream brand Suomen Jäätelö

Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its brand identity, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo, type contrast, and a still life approach to art direction.

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Fabric of Onehunga by Richards Partners, New Zealand

Opinion by Richard Baird.

Brand identity and brochure by Richards Partners for Auckland residential development Fabric of Onehunga

Fabric is a residential property development project and new pocket neighbourhood within the area of Onehunga, one of Auckland’s oldest suburbs and a brownfield site of warehouses with a light industrial heritage. Developers Lamont and Co., alongside Colliers International, commissioned graphic design studio Richards Partners to create a brand identity for the development that would link brochures, specifications pack, website and a variety of print communications for the showroom.

Richards Partners’ concept reflects the architecture and surrounding context of Fabric, which takes its name from the historical use of the site as a clothing factory, through logotype connected by the thread-like qualities of hyphens, built up into a custom display typeface, and the material quality of uncoated dyed papers, fabric cover and blind deboss.

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AIGA Design Conference by Mother Design, United States

Opinion by Richard Baird.

Programme and brand identity system by New York based Mother Design for the AIGA Design Conference

The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises two biannual events; the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.

In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard-bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision; to become a hub for “broader creative constituencies”.

Taking inspiration from the evolving nature of organisation and the unexpected ways that a diversity of people and ideas come together in one place, New York-based graphic design studio Mother Design created a visual identity of unusual forms, juxtaposition and sense of change for the AIGA Design Conference. This was implemented throughout the Las Vegas conference which took place between 17 – 19 October 2016.

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