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The Australian National Academy of Music 2020 Season by Studio Brave

Text by Richard Baird.

Campaign featuring 3d rendered instruments created by Studio Brave for The Australian National Academy of Music 2020 Season

The Australian National Academy of Music (ANAM) is dedicated to the artistic and professional development of young exceptional classical musicians. Working with ANAM for many years, Studio Brave have sought to help the institution evolve and grow their brand, with both drawing their inspiration from the energy and creativity of the students. To help position ANAM and its musicians on the world stage, and highlight its future-focused program Studio Brave developed a campaign for the 2020 season that, through modern visualisation techniques cast a striking new light on classical music and presents it as being continually relevant, able to adapt to new times and draw in and develop new young talent.

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Northzone by Ragged Edge

Text by Richard Baird.

Brand identity, logo, business cards, newsprint and website for early stage venture capital fund Northzone designed by Ragged Edge

Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.

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