BPO


New Victory Theatre by Pentagram

Opinion by Richard Baird

Brand identity for New Victory Theatre by Pentagram

The New Victory Theatre, located on New York’s 42nd Street, is described as the city’s first and only not for profit performing arts venue for kids and families. It has a programme that covers a multitude of artistic disciplines and draws on traditions from a variety of cultures. Alongside performances and family workshops the theatre also seeks to offer performing arts education and engagement, new work development and furthers paid youth employment and training.

Pentagram partner Paula Scher and team worked to develop a visual identity for the theatre and collaborated with architecture firm H3 to conceive and implement a lobby space that would better engage with theatre visitors. A ribbon motif becomes the foundation of a bright and celebratory visual language. This is expanded upon spatially and materially across signage and a 51-foot-long centrepiece mural made of felt.

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PLATF9RM by Studio Makgill

Opinion by Richard Baird

PLATF9RM is a co-working and office space in Brighton and Hove. It features an interior design by We Like Today that blends the utilitarian with moments of bright warm colour. Studio Makgill, working closely with PLAT9RM Founder, Seb Royle and Creative Director, Emilie Lashmar, designed a graphic identity for the space that would capture and express a spirited approach to co-working and connect with those who have a desire to escape the daily commute. The motion and energy of a collective space, and an allusion to a shorter more cheerful commute is expressed by way of bold type in motion, and through a modern convivial colour palette, this links printed materials such as business cards, posters and newsprint with the supergraphics that run throughout PLATF9RM.

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CareerTrackers Awards by Garbett

Opinion by Richard Baird

Brand identity for Career Trackers by Garbett

CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.

Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.

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