Illustration in Branding & Packaging Design — BP&O

BPO


Sauvage by Triboro, United States

Opinion by Richard Baird.

Branding and illustrated menu by New York design studio Triboro for Brooklyn cafe and bar Sauvage

Sauvage is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being reflective of the staple establishments of New York and Paris, and has a menu of French-accented American dishes. This is also reflected throughout its interior design, a mix of mosaic flooring, brass rimmed circular tables, bent wood furniture, ornamental mirrors, brass fixtures and fittings, and a curved bar with a white marble top.

Sauvage’s visual identity, designed by New York studio Triboro, mirrors some of the period European and American interior influences, whilst working in individual personality through multi-colour and form. This runs across business cards, menus, coffee cups, coasters and tote bags, and included signage and web design.

Continue reading this article


BIFAN 2016 by Studio fnt, South Korea

Opinion by Richard Baird.

Brand identity, illustration and brochure by Studio fnt for 20th Bucheon International Fantastic Film Festival, South Korea

Bucheon International Fantastic Film Festival (BIFAN) is an eleven day event that takes place each year in a number of locations throughout the South Korean city of Bucheon, a satellite city of Seoul. It celebrates world cinema; specifically those dealing with the themes of love, fantasy and adventure, plays host to international, Asian and national premieres, and includes, alongside the 320 films from 49 countries, a variety of performances, concerts and art and design exhibitions that draw their inspiration from the films being screened.

BIFAN 2016 is the largest festival to date, and features a revised brand identity, designed by Studio fnt. This reaches across a plethora of printed materials that include posters, banners, tote bags, merchandise, tickets, signage and a catalogue to promote its 20th anniversary.

These are linked a by a new logo, the “Cell Of Fantasy”, that hints at the expansion of BIFAN’s fantastic imagination, and implies a close connection with opposing visual cues, such as yin and yang, in order to stimulate the eyes and the creativeness of the audience. This is paired with a graphic system of shapes and illustration that intend to express the energy, adventure and imagination of an event unlike any other.

Continue reading this article


Hidraulik by Hey, Spain

Opinion by Richard Baird.

Hidraulik x Hey, a new range of 100% PVC floor and table mats inspired by 20th century modernism

Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.

The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.

This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.

Continue reading this article