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Loyal Coffee by Mast, United States

Opinion by Richard Baird

Illustrated coffee cups and visual identity design by Mast for barista-run and Colorado-based Loyal Coffee

Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.

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Helio by Bedow, Sweden

Opinion by Richard Baird

Visual identity and print by Bedow for Stockholm-based co-working space Helio

Helio is a flexible co-working space and meeting venue with 8 different locations in and around the Swedish capital of Stockholm. It is made up of spaces with large desks for groups, small quiet areas for individuals, private meeting rooms and places to mix. These share an interior design language of modern utility and high quality handcrafted surfaces, upholstery and finishes. Helio membership is diverse, with people from many different industries and backgrounds.

Based around the concept of the creative spark, “ignited when people from different fields work together”, Scandinavian design studio Bedow developed an energetic and playful visual identity that finds a commonality of form with interior, but introduces, in a considered and moderated way, a cheerful personality through bright colour, illustration and pattern. This links menus, posters, notebooks, stationery and business cards.

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Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service that delivers small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee more accessible.

The range changes seasonally. This began with Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, and continues this season with Lavender & Red Currant sourced from a cooperative in Kapsokisio, Kenya.

Talor&Jørgen’s packaging design, created by Oslo-based studio Bielke & Yang, expresses the accessible positioning of brand and the freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of illustration drawn by Janne Iivonen.

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