BPO


Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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Wadha by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Branding for Doha based fashion brand Wadha by Two Times Elliott, United Kingdom

Wadha is a Islamic fashion brand for women, established in 2010 in the city of Doha, Qatar, by Wadha Al Hajri. Garments by Wadha are characterised by unique fabrics and cuts, contemporary, clean and slightly irregular shapes, and single colour. This aesthetic is reflected throughout Wadha’s brand identity, designed by British graphic design studio Two Times Elliott, not only in typographic form and a solid colour palette but also in material choice, print finish and structure. This links assets such as notecards, bags, tags and business cards.

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Lux Capital by Mucho, United States

Opinion by Richard Baird.

Brand identity and animated logo for Lux Capital by Mucho, United States

Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life.

Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of ideas, by drawing out and emphasising the × and + within the name through the angle of the logotype. It is a simple typographical observation given a relevant conceptual basis. This then extends across business cards, note cards, stationery and website.

BP&O breaks from convention, with a double feature. Both are small and restrained projects that express relevant and thoughtful concepts in simple but distinctive ways, alongside bright highlight colour, conservative but well-set type and good quality material choice and print finish. Check out dn&co’s work for Fathom Architects.

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Farah by Post, United Kingdom

Opinion by Richard Baird.

Branding for UK men's fashion brand Farah Farah by graphic design studio Post

Farah is a men’s fashion brand with a seasonal catalogue of shirts, polo shirts, knitwear, jackets, footwear, bags and accessories available online and from high street and department store premises in the United Kingdom. Following two years of collaboration, London based graphic design studio Post were commissioned by Farah to refresh its visual identity, from labelling, retail concept, internal communications and art direction, to stationery, business cards, brand book and signage.

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