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On Rye by Pentagram’s Michael Bierut, United States

Opinion by Richard Baird.

Brand identity and print by Pentagram for Washington DC sandwich shop On Rye

On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. Brand identity functions on a few different levels. It works as an expression of On Rye’s wholesome menu, honours the origins of the Jewish deli in the US and adds to interior using contrast, in the weight and shape of type, the brightness of colour and the playful qualities of photography within a space of material detail and traditional fixtures and fittings. The project included business cards, menus, wall-coverings, signage and website.

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Caldo Coffee by 25ah, Sweden

Opinion by Richard Baird.

Brand identity, logo and coffee cups designed by 25ah for Stockholm cafe Caldo Coffee at the Scandic Continental

Caldo Coffee is a café serving organic coffee and fresh salads, sandwiches and pastries from its location in Stockholm’s Scandic Continental. It features a modern interior of light wood, tall shelves and a long wood panelled and marble topped counter. It also includes a large custom built menu board, neon signage and a brand identity created by Scandinavian graphic design studio 25ah which links coffee cups, price tags and takeaway packaging.

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East Sydney Early Learning Centre by Toko, Australia

Opinion by Richard Baird.

Signage and wayfinding designed by graphic design studio Toko for East Sydney Early Learning & Community Centre

East Sydney Early Learning & Community Centre is a state of the art space located on Bourke Street. It provides childcare places for parents living or working in the inner city suburbs of Sydney. The centre, designed by ABA Architects, features five play rooms set over three levels, indoor playground on each floor and an open-air play area on the top floor. The space also includes a distinctive signage and wayfinding system, developed by Australian graphic design studio Toko, inspired by children’s building blocks.

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Sardine by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, menus and signage by British studio Here Design for London-based Southern French and Mediterranean food restaurant Sardine

Sardine is a restaurant, located on London’s Micawber Street, with a simple menu of rustic, Southern French and Mediterranean-inspired dishes cooked over a wood fire. It features an interior design of bent wood chairs, open kitchen, steel and light wood table tops and a brand identity created by Here Design. This adds a touch of a mediterranean colour to interior through menus and tile detail, while also linking other assets such as business cards and website.

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