The Hyundai is one of the three major department stores in South Korea, with its 15 branches across the regions of Seoul, Yeongnam and Hoseo accruing more than $6 billion in annual sales. Petit Planet is the Hyundai’s new specialised children’s division, presenting premium brands in an environment designed to stimulate young imaginations. This post includes Extended Insights for BP&O...
According to Sweden’s travel and tourism website, craft beer enthusiasts will discover a ‘smorgasbord’ of artisanal, eco-friendly and organic things to drink there, with more microbreweries per capita than any other country (apart from the UK). Omaka joined the scene in September 2020, at the height of the pandemic, and with a slogan to match its fearless attitude: ‘taste before...
The New Victory Theatre, located on New York’s 42nd Street, is described as the city’s first and only not for profit performing arts venue for kids and families. It has a programme that covers a multitude of artistic disciplines and draws on traditions from a variety of cultures. Alongside performances and family workshops the theatre also seeks to offer performing arts...
Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”. The event was promoted through a city-wide campaign developed by Pentagram’s...
Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creating jobs in a remote region of Bangladesh and has, so far, transformed 3,000 acres of barren land into an organic tea garden. Drawing on Teatulia’s single-source positioning—common...
Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked...
Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015....
Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets...
UNSW Built Environment (BE) intends to develop global leaders in architecture, planning and construction, and help shape resilient, connected, smart and inclusive future cities through its undergraduate, postgraduate and postgraduate research courses. As part of this, the faculty also runs an annual programme of events for students, academics, industry professionals and the general public. These serve as a platform to find out...
Spanjorskan is a Spanish restaurant located at Nybrogatan 42, Stockholm. It features a distinctive interior of warm and traditional detailing, a mix of wood, tiling and comfortable upholstery, and modern elements of exposed utilities, solid blocks of colour and feature lighting. Spanjorskan also has a distinctive menu with a sense of the theatrical and celebratory to it in colour, presentation and serving,...
Nicollet Avenue runs between Loring Park and the Mississippi River and is described as the “Main Street” of downtown Minneapolis. It is a cultural and commercial centre, shopping and dining district, and home to flagship stores, major corporations, public transport hubs and landmarks. Nicollet Avenue also includes the Nicollet Mall, the first transit mall in the US, originally opened across eight blocks in 1967...
Doméstico Shop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store Doméstico Market, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to...