New Victory Theatre by Pentagram
Posted: Filed under: Logo Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Festival and Event Brand Identities, Fonts in Use: Knockout, Graphic Design, Graphic Design Blog, Material Thinking, Paula Scher, Poster Design, Sign Design, Supergraphics, The Very Best Brand Identities of 2019, The Very Best of 2019, The Very Best of BP&O, Type Play, Typography, Women of Design Comments Off on New Victory Theatre by PentagramOpinion by Richard Baird
The New Victory Theatre, located on New York’s 42nd Street, is described as the city’s first and only not for profit performing arts venue for kids and families. It has a programme that covers a multitude of artistic disciplines and draws on traditions from a variety of cultures. Alongside performances and family workshops the theatre also seeks to offer performing arts education and engagement, new work development and furthers paid youth employment and training.
Pentagram partner Paula Scher and team worked to develop a visual identity for the theatre and collaborated with architecture firm H3 to conceive and implement a lobby space that would better engage with theatre visitors. A ribbon motif becomes the foundation of a bright and celebratory visual language. This is expanded upon spatially and materially across signage and a 51-foot-long centrepiece mural made of felt.
Shakespeare In The Park 2019 by Pentagram
Posted: Filed under: Graphic Design Reviews, Leisure and Tourism, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Festival and Event Brand Identities, Fonts in Use: Knockout, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Very Best Brand Identities of 2019, The Very Best of 2019, The Very Best of BP&O, Type Play, Typography, Women of Design Comments Off on Shakespeare In The Park 2019 by PentagramOpinion by Richard Baird
Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.
The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.
There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.
Teatulia by Here Design
Posted: Filed under: Cafes, Bars and Restaurants, Packaging Reviews, Retail | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Interior Design, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Here Design, Logo Design & Branding Blog, Logotypes, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sign Design, Spot Colours, Tea Packaging, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Typography Comments Off on Teatulia by Here DesignOpinion by Richard Baird
Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creating jobs in a remote region of Bangladesh and has, so far, transformed 3,000 acres of barren land into an organic tea garden. Drawing on Teatulia’s single-source positioning—common for coffee but unusual for the tea market—Here Design developed a graphic identity that, through colour and form, and inspired by the work of renowned Indian filmmaker and graphic designer Satyajit Ray, is infused with Bangladeshi culture. This intersects an elegant interior design of warmth and texture by way of packaging and window decals.
