Strategy Thinking™ is an ongoing self-published series from New Zealand, Australia and Tokyo based graphic design studio Strategy. It provides the studio with a concise and compelling platform to showcase their work, communicate how they help their clients, and convey the insight and creative thinking that unites their five studios. The series also includes in-depth case studies and articles.

The latest edition looks to unravel some of the challenges that come with taking a brand to the international market. Features include insight into cultural sensitivities and the universal rules for international business, alongside case studies that cover Strategy’s work for Bryan Pearson and The Arts Foundation, amongst many others.

To celebrate the fifth edition, and as a reflection of the five studios that make up the Strategy network across New Zealand, Australia and Tokyo, Strategy called on designers from each studio to illustrate a bespoke number 5 for a limited edition sleeve. These move between reduction and fine detail, traditional flourish and contemporary geometry, and were printed as a silver metallic ink detail across uncoated dyed boards from Colorplan.

Colour, texture, form, process, and the conceptual foundation of the sleeves do a good job of reflecting the balance of conviviality (language and illustration) and professional insight (type, typesetting and layout) that runs throughout the publication, the overall theme of visual impact and craft underpinned by strategic thought, and the five studios and collaborative nature of Strategy’s network. More from Strategy on BP&O.

Design: Strategy. Opinion: Richard Baird