OneFourFive Clarendon by Studio Brave
Posted: Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews, Property | Tags: Art Direction, Best Brochure Design 2020, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Brochure Design, Coloured Paper, Condensed Logotypes, Condensed Typography, Corporate Identity Design, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Designed in Melbourne, Die Cut Design Detail, Extended Typography, Fonts in Use: GT America, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, New Logo, Poster Design, Property Development Logos, Sans-serif Typography, tape bind, The Best Brand Identities of 2020, The Best Design for Print 2020, The Very Best of 2019, The Very Best of 2020, The Very Best of BP&O, Type Foundry: Grilli Type, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design Comments Off on OneFourFive Clarendon by Studio BraveOpinion by Richard Baird
OneFourFive Clarendon is a modern workspace, developed by Salta, designed by Architectus and created for future-focused businesses looking to situate themselves in Southern Melbourne. The development aims to attract like-minded progressive people with a conscious focus on connectivity and local activity. With this in mind, Melbourne-based Studio Brave developed the narrative ‘A Life Unlimited’ as a way to express how the building will allow businesses and their employees to achieve the contemporary model of a professional-lifestyle balance. This narrative is complemented by a graphic identity that intends to subvert the boundaries of expectation within the commercial property landscape in the confluence of bold contemporary typography and colour, materials and finishes that evoke the context-sensitive tectonics, layers and composition of the building, and photography by Josh Robenstone of the Southern Melbourne urban landscape.
Napier Street by Studio Hi Ho
Posted: Filed under: Architecture and The Built Environment, Property | Tags: Art Direction, Best Brochure Design 2019, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Studio Hi Ho, Designed in Melbourne, Die Cut Design Detail, Fitzroy Melbourne Australia, From Australia, Graphic Design, Graphic Design Blog, Material Thinking, Metallic Spot Colours, Milieu Property Branding and Campaigns, Perforated Detail, Property Development Logos, Sans-serif Typography, The Best Design for Print 2019, The Very Best of 2019, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on Napier Street by Studio Hi HoOpinion by Richard Baird
231 Napier Street is an eleven apartment building, now sold out, created by property developer Milieu, set with the culturally rich part of Fitzroy, Melbourne. It is their first collaboration with architect Edition Office—an innovative practice with a strong conceptual focus—and part of the developer’s ongoing enquiry into and interrogation of the dialogue between architecture and place. This interrogation forms the basis of 213 Napier Street’s brochure, designed by Studio Hi Ho; two books bound together, placed side-by-side delivering a juxtapositional concept of architectural structure and neighbourhood context expressed through the interplay of photography, text, surface and materiality.
One Wellington St Kilda by Studio Ongarato
Posted: Filed under: Graphic Design Reviews, Property | Tags: Best Brochure Design 2019, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Studio Ongarato Design, Designed in Melbourne, Fitzroy Melbourne Australia, Form Language, From Australia, Graphic Design, Graphic Design Blog, Material Thinking, Property Development Logos, Sans-serif Typography, The Very Best of 2019, Typography Comments Off on One Wellington St Kilda by Studio OngaratoOpinion by Richard Baird
One Wellington, a partnership between LAS Group and Qualitas, is a new property development located in the Melbourne suburb of St Kilda, not far from eclectic Fitzroy Street. The building’s architecture—designed by KPDO and comprised of 181 apartments across two buildings of 26 and 10 floors—features flowing curves inspired by its bayside location, highly-customisable interior options and unobstructed sky views. One Wellington is described as dramatic architectural expression on the skyline and an entry statement into St Kilda from the north.
Building on the highly-customisable and luxurious interior designs of KPDO, Studio Ongarato developed a visual identity and campaign directed towards a specific mindset and that draws on the multi-faceted sub-cultures of the area rather than a target market profile. This manifests itself, unusually, in a shifting tone throughout printed communications, moving from the sophisticated to the youthful, and from serious to humorous using photography, type, illustration and photography. Through this approach, Studio Ongarato’s campaign invites prospective residents to live ‘A life less ordinary’.
The One Wellington campaign identity is made up of a hardcover book, softcover booklets, posters, postcards and multi-format cards. Each unveils authentic stories from unexpected perspectives using a variety of creative techniques.
