A logo can become a confusing mess when too much is expected of it. Fundamentally, it just needs to be distinct, own-able and simple enough to function across all relevant contexts. How that’s arrived at? That’s up to the designer. By all means, throw everything at the process to meet these requirements but it’s often a process of reduction and restraint. However, sometimes, a logo can fluidly move between motifs so close in their similarity of form that you end up with something really quite lovely. Polygraphe’s logo for Canadian skii equipment brand Kombi is a perfect example. Skiis, the letter ‘K’, a snowflake AND a maple leaf. Nothing dominates. Yet the vibe is clear.