I love this logo so much. What struck me first was the tension between the regular and irregular: the formal, geometric arrangement of three triangles and the finer detail of their ragged edges. Conceptually, it feels incredibly thoughtful and visually well-balanced, expressing the relationship between the hotel, its architecture and the rugged mountains that surround it. Notions of inner balance and harmony and the views of the rough, unforgiving nature outside can be felt, not just in the shapes but also in the use of negative space. It’s also a ‘Y’. Gorge.