Le Naturel by Moruba

Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry. The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the...

Finísima by Savvy

Finísima is the latest ale to emerge from the independent Mexican beer brewing category and is described as being for both those unaccustomed with the world of artisanal beer and the connoisseur. The ale’s packaging treatment, created by Mexican design studio Savvy, reflects its artisanal origin “without sacrificing the reach and reception of more commercial brands” by combining familiar craft aesthetics with...

MidNight Cocktails by Mucho

MidNight is an “innovative” range of cocktail boxes that intend to “revolutionize the way people create cocktails both in bars and at home”. Design studio Mucho were commissioned to develop packaging and brand identity for MidNight that would “retain the tradition and elegance of cocktail making” whilst reflecting the new method of storing and serving. Based on the geometric reinterpretation of the ‘M’ and the...

Sample Brew by Longton

To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law. Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale,...

Jamsheed by Cloudy Co.

Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern...

Mikkeller + Bedow Seasonal Beers by Bedow

Mikkeller + Bedow is a limited edition beer with a four seasons theme created by Danish brewery Mikkeller with packaging created by Stockholm-based graphic and product design studio Bedow....

Kozel Limited Ed. by Yurko Gutsulyak

Czech brewer Velkopopovický Kozel have recently launched a limited edition packaging solution for their tinned light beer. Created by Ukraine-based studio Yurko Gutsulyak, the design unites regional and national illustrative detail across a wood print and light tissue wrap neatly conveying tradition, craft, heritage and provenance in a unique and distinctive way....

Olvi Cider by Bond

Olvi is Finnish independent brewery that produces a broad range of beers, waters, juices, and soft drinks. Their latest range of dry, light and sweet ciders, branded and packaged by Helsinki based design studio Bond, working in collaboration with Stina Persson, were developed to have ‘a strong shelf impact with natural and pure design which stands out from competitors green bottles’....

Saxton Cider by Supply

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia. The products identity and packaging, developed by Supply, utilises a classic 17th, 18th and 19th century botanical fruit print and engraving illustrative style to communicate a hand-crafted sensibility....