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A’18 by Pentagram

Opinion by Richard Baird

Graphic identity designed by Pentagram partner Natasha Jen and team for the AIA 2018 Conference on Architecture

AIA Conference on Architecture is an annual three-day event that explores what is new and now in architecture and design. In 2018 this took place between June 21st and 23rd at Manhattan’s Javits Center, a pioneering modernist space frame structure designed by architect James Ingo Freed. The event is made up of workshops, seminars and city tours across the five boroughs of New York City as well keynotes from those working within the fields of both architecture and design who spoke of their approaches to making a difference to cities across the globe.

Pentagram partner Natasha Jen and team developed the visual identity for A’18, building on the graphic identity developed for AIA, also designed by Pentagram. This captures the vibrancy and life of the city, and the idiosyncrasies of its diverse neighbourhoods. This linked the welcome desk with takeaway assets that included tote bags, Metro Cards and city map.

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New York Architecture Book Fair by Pentagram

Opinion by Richard Baird

Storefront for Art and Architecture is an independent not-for-profit art and architecture organisation, located in New York’s Soho, dedicated to advancing architecture, art and design. To further this remit the organisation developed the New York Architecture Book Fair, an event and platform that brings together authors, designers, publishers, critics and readers to consider, through a programme of discussion, installation and pop-ups, which publications have driven architectural and design discourse forward through their insight and contemporary relevance. This took place at the Storefront for Art and Architecture and at local bookstores throughout the city in June.

Pentagram partner Natasha Jen and team led the design and development of the visual identity for the first edition of the New York Architecture Book Fair. This is built around a form language that makes a connection between the spine of a book and the side elevation of a building plan but also explores the liminal space between the printed book and architecture structure, and the material and digital space the visual identity needed to exist within. This links a variety of communication materials for the event, these included motion graphics and data visualizations, book design, tote bags and signage.

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New Architecture in South Tyrol 2012—2018 by Studio Mut

Opinion by Richard Baird

Book design and layout by Studio Mut for New Architecture in South Tyrol

New Architecture in South Tyrol—a travelling exhibition and catalogue—brings to light the unique architectural boom happening in Alto Adige, also known as South Tyrol, the predominantly German-speaking northern-most province of Italy.

Selected by an international jury, the catalogue focuses on fifty-nine buildings from the region, realised between 2012–2018, and have gained local contemporary architects international recognition. These buildings are marked by their keen sense of locality and materialisation. This is documented throughout the exhibition catalogue by way of images and plans. Texts in English, German and Italian augment these, providing a comprehensive survey of recent architectural trends and developments in the region with the intention of facilitating international comparison.

The design of the exhibition catalogue, developed by Studio Mut, channels the architectural continuities present within the region and draws these out through the immediacy of imagery and technical drawings, and explored playfully in the balance of type and space. In this, the design of the catalogue captures the “lively and innovative architectural scene” rooted in a rich tradition of craftsmanship, and set within, and often in contrast to, an alpine context.

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