Scapegoats by Strategy
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...
Great Wrap by A Friend Of Mine
Cling-wrap, cling-film, stretch-wrap, Saran-wrap or food-wrap. Wherever you’re from and whatever you may call the ubiquitous, sticky, transparent stuff, it’s been keeping food fresh since 1949, when the first branded form of cling-wrap made from polyvinyl chloride (PVC) appeared on the market. Once held up as a mould-thwarting modern marvel, the material is now widely derided as an environmental menace....
Vineyard Theatre by NB Studio
Much like identity work for art galleries and publishing houses, master brand design for theatre is often neutral, leaving plenty of space for a programme of diverse productions and eclectic marketing images to ‘take the stage’. When everything is in constant flux, there are typically some constants: a straightforward, recognisable wordmark, a distinctive typographic personality, and a consistently tight grid...
Mill by Manual
There’s a lot to be said for the Instagram-worthiness of, say, a faux-futuristic beauty brand identity that’s all gloopy, metallic, kinetic typography, ‘terminal green’, and unabashedly Gen Z-baiting ‘y2k’ art direction. It’s easy to assume that projects that allow designers the creative freedom for unabashed experimentation – playing fast and loose with legibility and lofty conceptual thinking – are the...
Going by Design Studio
If you’ve heard of Scott’s Cheap Flights, it’s more than likely through word of mouth – it’s the sort of thing shared by a helpful colleague or cousin when you discuss trying to make holiday plans, much like the sage advice to use a private browser when looking at flight prices. And from these fairly humble beginnings, the service –...
Top of the Mornin’ Coffee by Earthling
Anyone over about 25 would likely feel that of all people, big-time YouTubers aren’t exactly in need of a coffee fix: high-octane, breathless excitement and endless, pause free chitchat don’t exactly scream ‘3pm slump’. However, Irish YouTuber Seán McLoughlin, aka Jacksepticeye – who boasts more than 52 million social media followers, and nearly 16 billion views on YouTube alone –...
Divine Farmer by Base Design
International creative studio network Base Design is behind the branding for Divine Farmer, a California-based wellness company with an identity centred on New Age-style iconography and a heavy reliance on storytelling. Divine Farmer was founded by Polina Bowler, an acupuncturist and herbalist and owner of LA-based holistic wellness centre East Meets West who came up with the idea for the...
Plenty by &Walsh
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
Pursue Hard Seltzer by OlssønBarbieri
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Ghia Non-Alcoholic Aperitif by Perron-Roettinger
In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy. This sobriety revolution is driven, in part, by the mindfully sceptical Gen Z, turned...
Berg by Marx Design
Marx Design worked with drinks company Lion to develop a brand identity for Berg, an alcoholic / hard seltzer free from artificial colours and preservatives aimed at “discerning drinkers who’ve been yearning for a more refined alternative.” Berg is available in three flavours, Berg Watermelon, Berg Lemon & Yuzu and berg Blackberry. While delivering a clarity and crispness of flavour, Berg is...
Ebb Dunedin by Maud
Design-savvy duo and father and son team Dylan and Frank worked alongside Gary Todd Architecture and interior design team INDYK Architects to develop Ebb, a contemporary boutique hotel located at the heart of Dunedin, a city on the South Island of New Zealand. Ebb is uniquely situated at the edge of the reclaimed Otago Harbour–a place where Polynesian travellers would...