Blue Mountains by For The People
The Blue Mountains of New South Wales, Australia are not technically mountains at all. They are, rather, a complex labyrinth of dissected plateaus, gorges and valleys of sandstone, formed over 50 million years ago. So far, so deceptive. Fortunately, however, the Blue Mountains are most definitely blue. When the atmospheric temperature of the region rises, a superfine mist of fragrant...
Plume by Human After All
Plume is a Denver-based telehealth service (or ‘virtual-clinic’) tailored specifically to the needs of the trans community across the US, offering a range of services including prescriptions for oestrogen or testosterone. This is a hostile political landscape to step into, but Plume is doing it with bright and bold panache, courtesy of a fresh rebrand from London-based studio Human After...
Hometree by How&How
It’s all well and good for a design agency to make some wild, boundary-pushing, all-singing all-dancing work for things like Gen Z healthcare products; or ‘top shelf’ spirits; or craft beer. But most client projects aren’t going to be the sort of thing that merits bright orange and typography that dances around the boundaries of legibility. And arguably, it’s those...
Wholesome by Universal Favourite
Wholesome is a new breed of supermarket that doesn’t fill a gap in a market so much as it positions itself at a nexus of multiple intersecting demands. The pursuit of ethical grocery and household shopping has, for decades, been both deeply commendable and exasperatingly time-consuming, expensive and convoluted. One supermarket will stock Fairtrade products but have a scant gluten-free...
Expensify by The Collected Works
According to The Collected Works, one of the main reasons its recent client Expensify was looking to rebrand was to remedy a perceived mismatch between the ‘wacky’ vibe of the brand’s marketing and ads (namely its 2019 Superbowl commercial), and its core visual identity. Which begs the question – how far does a brand identity itself have to mimic or...
Beams by Only Studio
The Beams is ‘an expansive new venue and event space on the Royal Docks in the heart of East London’ (that’s as long as you prefer your cartography loosely impressionist). Manchester-based Only Studio was tasked with branding the former Tate & Lyle sugar factory. The award-winning agency has previous form in the field of London industrial-eyesores-turned-cultural-juggernauts: it was also responsible...
Monkey Baa Theatre Co. by Universal Favourite
Theatre is an artform that relies not only on its visual and verbal performance elements, but the text from which all the rest of the more showy aspects are born. An obvious point, but one that often makes me wonder: why do so many theatre companies have such terrible names? Maybe it’s a sort of in-joke, maybe I’m just missing...
Entrée by Saint Urbain
More than three years since the outbreak of the Covid pandemic, we’re in a strange situation when it comes to all the things that flourished due to lockdown – grocery delivery services like Getir, et al; streaming services that poured literally billions into what once seemed like a never-ending gold-rush of content-consumption; flashy home-centric lifestyle brands like Peloton. Indeed, the...