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StrangeLove Lo-Cal Soda by Marx Design

Opinion by Richard Baird & Seth Rowden

Graphic and structural design created by New Zealand studio Marx Design for soft drinks brand StrangeLove

StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.

Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.

StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.

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Barro de Cobre by Savvy, Mexico

Opinion by Richard Baird.

Branding and packaging by Mexican design studio Savvy for twice distilled mezcal Barro de Cobre

Barro de Cobre is a mezcal from Oaxaca, Southern Mexico, distilled twice; once using a clay pot and the second in copper. It is a unique process that takes time, but produces a strong yet smooth, clear but earthy character. The name Barro de Cobre, Copper Clay roughly translated, is an expression of this process, which also goes on to inform brand identity and packaging, created by graphic design studio Savvy.

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Uproot by Believe in, Canada & United Kingdom

Opinion by Richard Baird.

Premium maple syrup and packaging to celebrate UK-based graphic design studio Believe in's expansion into Canada

Uproot is a premium and limited edition maple syrup created to celebrate the opening of UK-based Believe in’s second design studio in Canada. It features a distinctive packaging design that takes a Canadian icon and infuses it with what the studio describes as a European design sensibility. Believe in, from its two studios and through their collaborative effort, will now support clients from the UK, Europe and across North America.

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