Posted: | Author: Richard Baird | Filed under: Logo Reviews, Property | Tags: Art Direction, Best Brochure Design 2020, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Brochure Design, Corporate Identity Design, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Jack Renwick Studio, Designed in London, Fonts in Use: Calibre, Fonts in Use: GT Sectra, From the United Kingdom, Gold Foil, Gold Ink, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, New Logo, Property Development Logos, Sans-serif Typography, Stitch Detail, The Best Brand Identities of 2020, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Type Foundry: Grilli Type, Type Foundry: Klim Type Foundry, Typography, Visual Identity Design Blog, Wordmark Design | Text by Richard Baird.
In The London Borough of Southwark sits the Grade II listed building and former headquarters of the London Fire Brigade, the city’s first fire station and a site currently under development. This will see it transformed into residential apartments with period conversations of the original Victorian building alongside a modern new-build. It is a one-of-kind property development that offers a unique intersection of historic and contemporary city living. London-based Jack Renwick Studio (JRS) were commissioned to develop the name, visual identity and communications for this new development, and were challenged with the task of appealing to both local and international markets.
Under the concept “Traditionally Different”, JRS developed the name Brigade Court and a visual language of juxtapositions. These celebrate the distinctive contrasts that exist throughout the property. These juxtapositions move between the elegant and sophisticated materiality of the brochures, the intersection of modern and historic images, and then towards moments of playfulness throughout the property’s marketing suite, which also features a deli and cafe. The visual identity links a variety of different touch-points, from property and floor-plan brochures to custom framed photo-montages, coffee cups, menus and window decals.
Continue reading this article
Posted: | Author: Richard Baird | Filed under: Logo Reviews, Technology | Tags: Banner Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bleed, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Norwegian Design, Sans-serif Typography, Supergraphics, Swedish Design, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Very Best of 2020 | Text by Richard Baird.
Avo is a Nordic technology and management consultancy with offices in Norway and Sweden. Since its founding in 2016 it has seen rapid growth, expanding from 5 to 85 employees in three years. It has done this through a strategic rethinking of the way in which consultancy services are delivered, removing the buzz words associated with the industry, solving business problems and then helping to make the necessary changes easy. The Avo Consultancy culture is described as having a unique and playful philosophy. It is this, and the ambiguity of the AVO name (often assumed to be an acronym, or initials with an embedded meaning) that was the foundation of a new visual identity design created by Bleed. This playful philosophy and ambiguity is expressed predominantly as an A, followed by two characters from “Avodings”, a custom typeface of unique dingbats. This links the Avo Consultancy website, alongside colour and Neue Haas Unica, with interior supergraphics, tote bags, banners, posters employee generated e-mail signatures and other communications.
Continue reading this article
Posted: | Author: Richard Baird | Filed under: Art and Design, Graphic Design Reviews | Tags: Banner Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Colour in Use: Fluorescent, Design Blog, Design for Cultural Institutions, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio fnt, Fluorescent Ink, Foil Blocking, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Holographic Block Foil, Korean Design, Material Thinking, Sans-serif Typography, Spot Colours, Supergraphics, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Very Best of 2020, Typography | Words by Richard Baird
Both Sides Now, a title borrowed from Joni Mitchell’s famous song, is a solo exhibition of Argentinian contemporary artist Leandro Erlich’s work that took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations, often receiving international acclaim, mirrors, reflective surfaces, water and other various materials to create optical illusions to transform familiar, everyday spaces such as an elevator, staircase or swimming pool.
South Korean designers Studio fnt worked on the creation of a visual identity for the exhibition that would link a variety of surfaces, from supergraphics, to programmes to posters to banners and digital displays by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs found throughout Erlich’s work.
Structure, holographic foil and distorted typographical elements are woven together to express the transience and subversiveness of a reflection or shadow, as well as the blurred boundaries between the the material objects that make up our subjective experience.
Continue reading this article