BPO


Outline by Studio South

Opinion by Richard Baird

Visual identity and brochure design by Studio South for Outline, a six lot property development opportunity in Auckland

Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.

Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.

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Korea International Art Fair 2018 by Studio fnt

Opinion by Richard Baird

Visual identity of posters, catalogues, programmes, tickets and banners by Studio fnt for Korea International Art Fair 2018

Each year KIAF plays host to and brings to the Korea domestic market the artworks of international artists and galleries. This year, the 17th Korea International Art Fair took place between the 4–7 October in the city of Seoul.

With a desire to become the pre-eminent art platform of South Korea, serve as a conduit between the Asian and international art scene, and function as a tool in which to introduce vibrant new Korean art to a global audience of curators and collectors KIAF seeks out, collates and presents the groundbreaking and thought-provoking.

Studio fnt worked with KIAF to develop a new visual identity for the fair. With such a wide variety of works on display; those of different origins, techniques, physicalities and modes of expression, the confluence of spot colour, proportionality and abundance serve as a unifying visual language that links posters, catalogues, tickets, banners and tote bags.

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Next To The Ocean by Lundgren+Lindqvist

Opinion by Richard Baird

Catalogue cover and graphic identity for Next To The Ocean by Lundgren+Lindqvist

Valand Academy in Sweden offers a complete range of undergraduate, postgraduate and artistic research opportunities. This is a unique educational environment, the only one of its kind in Sweden. Next to the Ocean is an exhibition of works created by 23 of the students from the BFA, MFA and research programmes, which was held at Röda Sten Konsthall in Gothenburg.

The exhibition serves two purposes. The micro; a look at the individual interests and concerns of those on Valand Academy’s photography programme, and the meta; an intention to position this a representation and overview of what is happening in young contemporary photography in Sweden today. To express this proposition The Valand Academy approached Scandinavian design studio Lundgren+Lindqvist to develop the visual identity and catalogue for the exhibition. This is characterised by an immediacy of form language and a material appeal, and a conceptual subtlety in the relationship and direction of essay and image.

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