Superkül by Blok, Canada
Posted: Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Fonts in Use: Brown, Fonts in Use: Circular, From Toronto, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Superkül by Blok, CanadaOpinion by Richard Baird.
Superkül is an Canadian architectural firm with a portfolio that is described as having an understated boldness, subtlety and spacial richness, and a process that intends to find the essence of each project and remain true to this throughout design and development. Superkül has won many awards and is considered one of Canada’s most progressive architecture firms.
To celebrate their first ten years Superkül worked with Toronto-based graphic design studio Blok on a book that would both serve as a collection of work but also as a reflection of the firm’s unique philosophy and design approach. This was an exercise in discovery and a clarity of positioning which was then expressed materially through subtle paper transitions, finishes and printing techniques. This can be seen here.
Blok follows this up with the launch of Superkül’s new brand identity next week. Where book, in its comprehensive yet singular form could be seen as the strategic component of branding, one that clarified approach and direction, visual identity is the distillation and expression of this across of variety of new assets. These included wordmark, business cards, notebooks, packaging, stationery and website.
Printed by Somerset by Leo Burnett, Canada
Posted: Filed under: Art and Design, Logo Reviews | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Business Card Design, Canadian Design, Colourful Business Cards, Condensed Logotypes, Condensed Typography, Designed by Leo Burnett Toronto, Envelope Design, Fonts in Use: Circular, From Toronto, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo News, Monolinear Typography, New Logo, Perforated Detail, Print Finishing, Print Production Logos, Printed by Cerovski, Responsive Websites, Spot Colours, Stationery Design, Stencil Cut Logotypes, The Best Custom Logotypes, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Type Foundry: Lineto, Website Design Comments Off on Printed by Somerset by Leo Burnett, CanadaOpinion by Richard Baird.
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity for Somerset that showcases its capabilities and establishes an impactful and distinctive continuity between print and website. Although this project was launched last year, after three years of development, it has recently been documented by Leo Burnett online to coincide with the launch of their new website.