Superkül by Blok, Canada
Posted: January 26, 2017 Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Fonts in Use: Brown, Fonts in Use: Circular, From Toronto, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Superkül by Blok, CanadaOpinion by Richard Baird.
Superkül is an Canadian architectural firm with a portfolio that is described as having an understated boldness, subtlety and spacial richness, and a process that intends to find the essence of each project and remain true to this throughout design and development. Superkül has won many awards and is considered one of Canada’s most progressive architecture firms.
To celebrate their first ten years Superkül worked with Toronto-based graphic design studio Blok on a book that would both serve as a collection of work but also as a reflection of the firm’s unique philosophy and design approach. This was an exercise in discovery and a clarity of positioning which was then expressed materially through subtle paper transitions, finishes and printing techniques. This can be seen here.
Blok follows this up with the launch of Superkül’s new brand identity next week. Where book, in its comprehensive yet singular form could be seen as the strategic component of branding, one that clarified approach and direction, visual identity is the distillation and expression of this across of variety of new assets. These included wordmark, business cards, notebooks, packaging, stationery and website.
Printed by Somerset by Leo Burnett, Canada
Posted: January 10, 2017 Filed under: Art and Design, Logo Reviews | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Business Card Design, Canadian Design, Colourful Business Cards, Condensed Logotypes, Condensed Typography, Designed by Leo Burnett Toronto, Envelope Design, Fonts in Use: Circular, From Toronto, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo News, Monolinear Typography, New Logo, Perforated Detail, Print Finishing, Print Production Logos, Printed by Cerovski, Responsive Websites, Spot Colours, Stationery Design, Stencil Cut Logotypes, The Best Custom Logotypes, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Type Foundry: Lineto, Website Design 2 Comments »Opinion by Richard Baird.
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity for Somerset that showcases its capabilities and establishes an impactful and distinctive continuity between print and website. Although this project was launched last year, after three years of development, it has recently been documented by Leo Burnett online to coincide with the launch of their new website.
Hidraulik by Hey, Spain
Posted: September 15, 2016 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Black Paper, Box Packaging, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Hey, Designed by Huaman, Designed in Barcelona, Fonts in Use: Circular, From Europe, Geometric Pattern, Graphic Design, Graphic Design Blog, Homeware, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Logos, Packaging Company, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Paper and Card Packaging, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Packaging of 2015, Type Foundry: Lineto, Typography Comments Off on Hidraulik by Hey, SpainOpinion by Richard Baird.
Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.
Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.
The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.
This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.
