Opinion by Richard Baird
AIR Studios was founded in 1965 by Beatles producer Sir George Martin. It is located in London’s Lyndhurst Hall, a former church with one of the largest recording rooms in the world and a live space capable of holding a full symphony orchestra. Since its opening, it has hosted a plethora of world-class talent. These have included Sir Paul McCartney, Adele, The Rolling Stones, Elton John and Lou Reed, amongst many many others. It has also been the studio in which Oscar-winning scores such as Atonement and Grand Budapest Hotel have been recorded. London-based design studio Spin were commissioned to develop a new graphic identity for the studio that would pay homage to its rich heritage, bring to the fore the talent it attracts and Air’s future ambitions. This culminated in the creation of a dynamic symbol of orbital paths and undulating waves, a modern colour palette of neutrals and bright colour, black and white photography and the use of motion on screen
Opinion by Richard Baird.
With the intention of being the most creative organisation in the world the BBC has developed its own in-house agency, BBC Creative, to develop cross-platform marketing materials such as trails and idents to engage with a global audience and bring to their attention the vast range of BBC programmes and services available. To express this unified vision and creative potential, BBC Creative worked with London based studio Spin to develop their graphic identity. Drawing on the iconic three blocks associated with the BBC, Spin introduce a fourth, a creative box and abstract C as a way to form a critical and essential relationship between the BBC and creative thinking in a concise and dynamic manner. This is deployed as small details across mugs and tote bags all the way up to supergraphics.
Opinion by Richard Baird.
Corps Reviver is a French publisher and revivalist, redesigning and reprinting classic literary works, the first of which is L’Heure du Cocktail, The Cocktail Hour, written by journalists Marcel Requien and Lucien Farnoux-Reynaud and originally published in 1927. L’Heure du Cocktail, at the time, revolutionised the cocktail book, approaching the subject in a new way. This 2017 bilingual edition, presented in French and English, designed by Spin and illustrated by Spin’s Tony Brook, also offers a new take, pairing expressionist image with a more formal and modernist approach to layout and type. The release of L’Heure du Cocktail coincides with the launch of Corps Reviver’s own identity, also designed by Spin. This similarly explores something of the modernist, in the choice of type and use of form and pattern which appears to be rooted in the military associations of name.