Pursue Hard Seltzer by OlssønBarbieri
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Mama Mexa by Seachange
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
Ghia Non-Alcoholic Aperitif by Perron-Roettinger
In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy. This sobriety revolution is driven, in part, by the mindfully sceptical Gen Z, turned...
Sitko Pizza Co. by Werklig
Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...
Tipple Topper by Marx Design
The pandemic catalysed the at-home market for a whole host of products. Paired with social isolation, it’s no wonder that one of the markets to benefit would be alcohol. Just like coffee, dried flowers and cleaning products, alcohol was packed down into letterbox-sized parcels and sent through the post. Mail-order cocktails have been a somewhat surprising development. The drama, theatre...
Brutal Burrito by Tres Tipos Gráficos
In 1984, the death of the wrestler Rodolfo Guzmán Huerta – commonly known as El Santo – sent shockwaves through Mexico. Over the course of five decades and 15,000 matches, the legendary fighter had captivated audiences, helping to fuel the growth of Lucha Libre around the world. Through his appearances in film, comic books and cartoons, he established himself as...
Berg by Marx Design
Marx Design worked with drinks company Lion to develop a brand identity for Berg, an alcoholic / hard seltzer free from artificial colours and preservatives aimed at “discerning drinkers who’ve been yearning for a more refined alternative.” Berg is available in three flavours, Berg Watermelon, Berg Lemon & Yuzu and berg Blackberry. While delivering a clarity and crispness of flavour, Berg is...
Swee Kombucha by Bedow
Although its recent rise to popularity has been rapid, running a quick search on ‘kombucha’ reveals that until the 21st century it had seen little category growth since its creation, more than 2000 years ago. For the uninitiated, kombucha is a fermented, non-alcoholic sweetened tea containing vitamins, amino acids and nutrients. This mix of familiarity (as a tea), its sweetness...
Yes You Can by Marx Design
Yes You Can is a non-alcoholic ready-to-drink range developed by former Olympic athlete Tyler Martin. It exists in the growing direct-to-consumer space alongside more traditional channels of distribution that includes major liquor retailers across Australia. Yes You Can launched with three products aimed at a young ‘social “seltzer” crowd’ looking for healthy and sophisticated alternatives to other ready-to-drink products. Helping...
Omaka by Stockholm Design Lab
According to Sweden’s travel and tourism website, craft beer enthusiasts will discover a ‘smorgasbord’ of artisanal, eco-friendly and organic things to drink there, with more microbreweries per capita than any other country (apart from the UK). Omaka joined the scene in September 2020, at the height of the pandemic, and with a slogan to match its fearless attitude: ‘taste before...
Kininvie by Here Design
The Kininvie distillery was established in 1990 as a third home for William Grant & Sons – it was initially built to relieve pressure on stock at neighbouring sites in Dufftown. Kininvie Works is a more recent development, created as an innovation arm to develop new recipes and processes. As such it is liberated from the rules and regulations that...
Shy Bird by Perky Bros
Shy Bird is a all-day café, rotisserie and bar in Cambridge, Massachusetts. Its core mission is to elevate chicken, and the experience of eating chicken into the realms of the exceptional through gastronomic know-how, a beautiful interior and a visual identity designed by American studio Perky Bros. Drawing their inspiration from the red junglefowl, the “original chicken” and descendant of the domestic chicken, and...