Text by Richard Baird.
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.
Text by Richard Baird.
In The London Borough of Southwark sits the Grade II listed building and former headquarters of the London Fire Brigade, the city’s first fire station and a site currently under development. This will see it transformed into residential apartments with period conversations of the original Victorian building alongside a modern new-build. It is a one-of-kind property development that offers a unique intersection of historic and contemporary city living. London-based Jack Renwick Studio (JRS) were commissioned to develop the name, visual identity and communications for this new development, and were challenged with the task of appealing to both local and international markets.
Under the concept “Traditionally Different”, JRS developed the name Brigade Court and a visual language of juxtapositions. These celebrate the distinctive contrasts that exist throughout the property. These juxtapositions move between the elegant and sophisticated materiality of the brochures, the intersection of modern and historic images, and then towards moments of playfulness throughout the property’s marketing suite, which also features a deli and cafe. The visual identity links a variety of different touch-points, from property and floor-plan brochures to custom framed photo-montages, coffee cups, menus and window decals.
Words by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.
The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.
Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.