Text by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.
Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.
Text by Richard Baird
160 Faces is a new publication from Swedish artist Daniel Götesson working under the name Ekta, designed by Lundgren+Lindqvist and distributed under the studio’s publishing arm ll’Editions. The book collates 160 drawings made by the artist in 2019, and sequenced, rather than in logical pairs and with a curated rhythm, but by using an algorithm developed by the studio. Applied using modern print technologies, each book becomes a unique experience of unexpected outcomes. The viewer is thus involved in formulating meaning between human faces that were algorithmically paired, and outside of the hands of the artist. This intersection of machine generated results, a very human image and artistic expression, continues in the typesetting of title pages and colophon. Here, Lundgren+Lindqvist designed a basic framework for the artist, who wrote all the necessary text with the same crayon he used when creating the drawings.
Text by Richard Baird.
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would put founders before figures, and position boutique venture as the aspirational choice. Based around truth over hype and character over the size of an investment opportunity, Ragged Edge developed a visual language that evokes that of the editorial. This manifests itself through a bold logotype/masthead, dynamic layouts informed by stories, and an intelligible tone of voice. This links mobile and desktop digital experiences and printed surfaces such as business cards, newsprint, posters, book and invitations.