Croxley Park by Blast, United Kingdom
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Brochure Design, Design For Print, Design Opinion, Design Reviews, Designed by Blast, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Illustration, Logo Design & Branding Blog, Sans-serif Typography, Stencil, Stencil Cut Logotypes, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on Croxley Park by Blast, United KingdomOpinion by Richard Baird.
Croxley Park is a business park located two miles from the town of Watford, United Kingdom, with good local public transport links and twelve minutes from the M25, an arterial route that encircles Greater London. Although strategically placed to make the most of these networks, Croxely Park also has a unique 25 acre parkland setting. Currently, this is home to both multi-national companies and small start-ups, which make up the park’s 2,600 inhabitants.
With the aspiration of becoming one of the top UK business parks, and the intention of competing on a national and international scale, Croxley park worked with London-based graphic design studio Blast to conduct a strategic review, help clarify its positioning and create a new brand identity.
Based around the concept “&More”, Blast developed a solution that brings to life the environment and culture that surrounds the park, its amenities and high-quality service. This is brought together and expressed through cheerful colour and illustration, custom type treatment, photography and moving image, copyrighting, symbol and the materiality of brochure.
Pontus In The Air by Bold, Sweden
Posted: Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, Fabric Menu Covers, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Restaurant & Cafe Menu Designs, Sans-serif Typography, Swedish Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography Comments Off on Pontus In The Air by Bold, SwedenOpinion by Richard Baird.
Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.
Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.
Talor&Jørgen Coffee by Bielke & Yang, Norway
Posted: Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Coffee Logos and Packaging Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bielke & Yang, Designed in Oslo, Drinks Packaging, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Norwegian Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Shortlist 2017, Sans-serif Logotypes, The Very Best Packaging of 2017 Comments Off on Talor&Jørgen Coffee by Bielke & Yang, NorwayOpinion by Richard Baird.
Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service delivering small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee far more accessible and addressing the divide that exists within the Norwegian market. The range changes seasonally and currently includes Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, sourced from Kenya and Ethiopia. Talor&Jørgen’s packaging design, developed by Oslo-based studio Bielke & Yang, expresses the accessible intentions of brand and freshness of its coffee in the distinctive pairing of a small robust structural choice that holds 250g, and the tone and content of Janne Iivonen’s illustrative work.
