Electric Ink by Robot Food, United Kingdom
Posted: Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Packaging Company, Packaging Design Resource, Script Logotypes, Skincare, Typography Comments Off on Electric Ink by Robot Food, United KingdomOpinion by Richard Baird.
With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging design that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink launched in 2017 and is throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.
Croxley Park by Blast, United Kingdom
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Brochure Design, Design For Print, Design Opinion, Design Reviews, Designed by Blast, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Illustration, Logo Design & Branding Blog, Sans-serif Typography, Stencil, Stencil Cut Logotypes, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on Croxley Park by Blast, United KingdomOpinion by Richard Baird.
Croxley Park is a business park located two miles from the town of Watford, United Kingdom, with good local public transport links and twelve minutes from the M25, an arterial route that encircles Greater London. Although strategically placed to make the most of these networks, Croxely Park also has a unique 25 acre parkland setting. Currently, this is home to both multi-national companies and small start-ups, which make up the park’s 2,600 inhabitants.
With the aspiration of becoming one of the top UK business parks, and the intention of competing on a national and international scale, Croxley park worked with London-based graphic design studio Blast to conduct a strategic review, help clarify its positioning and create a new brand identity.
Based around the concept “&More”, Blast developed a solution that brings to life the environment and culture that surrounds the park, its amenities and high-quality service. This is brought together and expressed through cheerful colour and illustration, custom type treatment, photography and moving image, copyrighting, symbol and the materiality of brochure.
Pontus In The Air by Bold, Sweden
Posted: Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, Fabric Menu Covers, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Restaurant & Cafe Menu Designs, Sans-serif Typography, Swedish Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography Comments Off on Pontus In The Air by Bold, SwedenOpinion by Richard Baird.
Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.
Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.
