TGC x Stenerhag by Carl Nas Associates
Posted: January 30, 2019 Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Skincare, Tangent GC, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on TGC x Stenerhag by Carl Nas AssociatesOpinion by Richard Baird
Tangent GC began as an organic garment and shoe care company developing products that intended to ensure longevity and entered the organic skincare market in 2016. Designed by Essen International TGC’s graphic identity, by way of a simple typographical expression, established a visual system of informational immediacy through the absence of superfluous stylistic detail and colour. This divided content and drew a distinction from the arrangement and orientation of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language through launch campaigns and in the design of TGC’s perfumed organic hand creams. An exposed aluminium tube introduced a new form and material language and developed the theme of contrasts in campaign work and collaboration with airbrush artist Syd Brak.
Collaboration and contrast remain central themes as the TGC story continues with the release of four new fragrances added to their organic soap range. To celebrate this, Carl Nas Associates worked with Swedish artist Åsa Stenerhag to create a limited edition of 100 hand painted boxes. These will be sold through selected retailers around the world beginning in February 2019.
Tangent GC Hand Cream by Carl Nas Associates, UK
Posted: January 19, 2018 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: White, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Tangent GC, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Hand Cream by Carl Nas Associates, UKOpinion by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to ensure longevity, and entered the organic skincare market in 2016. The company’s graphic identity, a simple typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, yet divide content and drew out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language laid down by Essen International. This new phase saw the studio pair a similar approach to skincare packaging with a launch campaign of dynamic image (stills and animation) for the soap range which made a connection to the brand’s beginnings, visualising fragrance as swirling fabric.
For Tangent GC’s latest product, a perfumed organic hand cream, Carl Nas Associates begin to introduce new form and material language through an exposed aluminium tube, and continue to play with contrast, creating a launch campaign that features warm and detailed illustration by celebrated airbrush artist Syd Brak, the man behind some of the 80’s best-loved Athena posters.
Kristin Jarmund Architects by Snøhetta, Norway
Posted: June 30, 2017 Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Architecture Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colourful Business Cards, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Snohetta, Fonts in Use: Replica, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Monolinear Typography, Sans-serif Typography, Stationery Design, The Best Architecture Logos, The Best Business Cards of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, White Block Foil, Wordmark Design 7 Comments »Opinion by Richard Baird
Kristin Jarmund Architects is an oslo-based architectural studio with a design philosophy that is focused on using a simplicity of form and a clarity of purpose to address complex problems, while at the same time, allowing for a contextual and human sensitivity. Reduction, as well as the duality inherent to the studio’s work, was the founding principles of their new visual identity, created by Scandinavian studio Snøhetta. This can be seen in the juxtaposition of type and image, and the recurring motif of extracts within both of these.
