Opinion by Richard Baird
The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.
The first issue of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launch and a sold-out first release, LogoArchive returns with Issue 2, which begins to reconfigure itself.
LogoArchive is founded on an enthusiasm for a well-crafted logo; a convivial metaphor, a communicative immediacy and smart use of form language. However, in print, it was never conceived as a document with a singular intention; the simple documentation of logos, rather a delivery mode in which to build a story and share thoughts. A conversation on Twitter; digital dialogue lost in the passage of time but forever coded into the electronic aether, is materialised as ink on paper and written into the story and ongoing development of the zine. This sits alongside an anthropological text; a musing on the distinctive qualities of the human eye.
LogoArchive Issue 2 is a compact 16 pages printed by WithPrint on Colorplan Ebony 175gsm with a white ink. It also features a Colorplan Candy Pink 175gsm insert printed with black, bound with black staples. It is a small second step but has ambitions to grow into a compelling and accessible series.
An early release of LogoArchive #2 is available online from counter-print.co.uk from the 28/4, and then in-store and online at magCulture, MagmaBooks and Present & Correct in London, Standards Manual in New York, Beautiful Pages in Sydney and Lorem (not Ipsum) in Zurich. Issue 1 will have a limited re-issue available at the same time as the launch of Issue 1 and will be available exclusively at counter-print.co.uk.
Opinion by Richard Baird
Under the title Freespace the 16th International Architecture Exhibition, Biennale Architettura 2018 in Venice, asked international participants to “encourage reviewing ways of thinking, new ways of seeing the world, of inventing solutions where architecture provides for the well being and dignity of each citizen on this fragile planet”.
The response from Australia; a pavilion titled Repair and a collaboration between the Australian Institute of Architects, Creative directors Louise Wright and Mauro Baracco of Baracco+Wright, and artist Linda Tegg, investigates the relationship between architects and their use of land.
The pavilion brings to material reality a belief held by Wright and Baracco that architecture should actively engage in the ecological repair of place and that this action will in-turn catalyse other types of social, economic and cultural repair.
Working with the Australian Institute of Architects and Baracco+Wright, Melbourne-based Studio Round developed a graphic identity for Repair. This is included a graphic and material design language that connects catalogue, newsprint and website about the pavilion and its concept.