Nicollet by Pentagram, United States
Posted: February 6, 2018 Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Colour in Use: White, Colour in Use: Yellow, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, New Logo, Paula Scher, Place Branding, Sans-serif Typography, Sign Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Women of Design Comments Off on Nicollet by Pentagram, United StatesOpinion by Richard Baird
Nicollet Avenue runs between Loring Park and the Mississippi River and is described as the “Main Street” of downtown Minneapolis. It is a cultural and commercial centre, shopping and dining district, and home to flagship stores, major corporations, public transport hubs and landmarks. Nicollet Avenue also includes the Nicollet Mall, the first transit mall in the US, originally opened across eight blocks in 1967 and now covering twelve.
Following a major renovation to make the avenue more pedestrian friendly, and to coincide with its reopening and 50th anniversary, Pentagram’s Paula Scher and team developed a new graphic identity for Nicollet. This included a comprehensive system of signage, way-finding and environmental graphics which intend to capture the spirit of the street and its place within the city through typographic form, iconography, shape and colour.
2LG Studio by Two Times Elliott, United Kingdom
Posted: January 16, 2018 Filed under: Fonts in Use, Interior Design, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Two Times Elliott, Designed in London, Foil Blocking, Gold Foil, Graphic Design, Graphic Design Blog, Interior Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, New Logo, Print Finishing, Sans-serif Typography, The Best Business Cards of 2018, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Uncoated Papers & Cards Comments Off on 2LG Studio by Two Times Elliott, United KingdomOpinion by Richard Baird
2LG is an award-winning London-based interior design studio, offering residential and commercial interior design, styling and consultation services, founded by creative duo Jordan Cluroe and Russell Whitehead. The studio’s work is characterised by a use of signature colour, high quality material texture and moments of significant contrast, and emerges from a process rooted in creative partnership and a sensitivity to both the past and present. This is expressed by the studio’s new graphic identity and website design, developed by Two Times Elliott, through dyed boards and glossy finish of business cards and stationery, in the blocks of colour responding to project images online, and in small details such as the two parallel lines of the logo, in the pairing of typefaces and the customisable format of journal entries.
Dr Jart+ by Pentagram, United States
Posted: January 15, 2018 Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: Yellow, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Material Thinking, Paula Scher, Sans-serif Typography, Skincare, Structural Package Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Women of Design, Wordmark Design Comments Off on Dr Jart+ by Pentagram, United StatesOpinion by Richard Baird.
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.
The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.
The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.
