LogoArchive Issue 7
Posted: July 6, 2020 Filed under: BP&O Publications | Tags: Branding Agency, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, From Europe, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, LogoArchive, Logos, Minimal Logos, Typography Comments Off on LogoArchive Issue 7 
LogoArchive Issue 1 was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh numbered release (and the tenth in the series), LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. This issue celebrates the symbols of the textiles industry and features texts by Jack Self, Editor-in-chief of Real Review, Maria Elges of Midge Press and Richard Baird, BP&O.
As with each previous release, this is issue is marked by its own materiality with a gate-folded cover and a silkweave emboss that evokes the surfaces of textiles. This issue will be available at all good independent retailers and directly from the LogoArchive Shop.
Tangent GC Organic Detergents by Carl Nas Associates
Posted: Filed under: Home and Garden, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Carl Nas Associates, Designed in Stockholm, Fonts in Use: Akkurat, From Europe, From Scandinavia, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Skincare, Tangent GC, The Best Packaging of 2020, The Very Best of 2020, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Tangent GC Organic Detergents by Carl Nas AssociatesWords by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.
The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.
Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.
LogoArchive Issue 6
Posted: Filed under: Art and Design, BP&O Publications, Graphic Design Reviews | Tags: Branding Agency, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, From Europe, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, LogoArchive, Logos, Minimal Logos, Typography Comments Off on LogoArchive Issue 6 
LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly at a moment of intentional difficulty. This issue, launched in time for Earth Day, celebrates the symbols that draw on nature for their inspiration.
