Assembly by Ragged Edge
Posted: August 6, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Copy Opinion by Seth Rowden, Custom Typefaces & Logotypes, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Designed by Ragged Edge, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, Snerif, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Assembly by Ragged EdgeOpinion by Richard Baird & Seth Rowden
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi.
Brand strategy, developed by Ragged Edge, positions Assembly as the antithesis of the stay in and cosy offering of other hotels. “Get Up And Go” delivers this in a concise and impassioned manner. This is supported by emotive and enthusiastic copywriting and a graphic identity of typographical juxtaposition and imagery that focuses on access to an exciting and diverse urban experience rather than an interior indulgence. This connects posters, interior and exterior signage, social media imagery, tote bags, key cards and packaging.
New Chapter by Paul Belford Ltd
Posted: August 3, 2018 Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: Bookmark Design, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Form Language, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, The Best Logo Designs of 2018 Comments Off on New Chapter by Paul Belford LtdOpinion by Richard Baird.
New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.
Dissabtes MACBA by Hey
Posted: July 26, 2018 Filed under: Architecture and The Built Environment, Art and Design, Graphic Design Reviews | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Hey, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Minimal Design, Minimal Logos, Minimalist Brand Identities, Poster Design, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018 Comments Off on Dissabtes MACBA by HeyOpinion by Richard Baird.
Dissabtes MACBA (“MACBA’s Saturdays”) is a partnership between The Museum of Contemporary Art of Barcelona (MACBA); an iconic architectural symbol and one of the city’s leading cultural institutions, and the Japanese fashion retailer UNIQLO who recently arrived in Barcelona, and due to open its second store this year.
The Dissabtes MACBA initiative offers free entry to the museum every Saturday evening, 4–8pm, and invites visitors to participate in a wide range of differential events and activities that will include workshops, concerts and performances, as well as an opportunity to meet some of the artists who have work on display. To mark the initiative, collaborative spirit, and serving to bring the UNIQLO brand into the local consciousness, Barcelona-based studio Hey was commissioned to create a campaign that represented the close relationship between MACBA and UNIQLO within the city’s centre. This is expressed through both form and colour language, in a striking and singular gesture, elevated by its repetition across a variety of different communicative modes and formats, from posters to bus ads to digital screens throughout the museum.
