The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.
Head over to the LogoArchive Shop if you would like to purchase a specific cover or both covers and save on P&P. Our get tickets here to the launch event in London March 5th with guest speakers BankerWessel.
LogoArchive in print was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising, graphically and materially, within the context of archival.
The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols solely based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue offers readers a sample of Letters As Symbols and tells its story through selected logos and archival documents. This issue can be purchased from the LogoArchive store here or using the buttons below.
Opinion by Richard Baird
Lookbooks is an online bookstore that specialises in fun and quirky publications of the past. Recent acquisitions include Old Bohemian and Moravian Jewish Cemeteries by Petr Ehl, Arno Parik & Jiri Fiedler, 1991 and 101 Cake Design by Mary Ford, 1987. There is a cultural value to many of these, reflecting a time and particular niche interest, and how these niche interests were shared pre-internet. The bookstore’s brand identity, however, clearly positions this as a cheerful tongue-in-cheek activity with a cheerful lightness of tone in the logo, which doubles down on the double O pairings within the name to create expressionful graphic gestures. But, it is the bookmarks that really stand out. I simple little die-cut trick, in conjunction with book pages, gives a nose to the eyes. A smart idea by London-based Studio Lowrie.