MidNight Cocktails by Mucho
MidNight is an “innovative” range of cocktail boxes that intend to “revolutionize the way people create cocktails both in bars and at home”. Design studio Mucho were commissioned to develop packaging and brand identity for MidNight that would “retain the tradition and elegance of cocktail making” whilst reflecting the new method of storing and serving. Based on the geometric reinterpretation of the ‘M’ and the...
Olive Gold by Anagrama
Olive Gold is described by Anagrama, the multidisciplinary design agency behind its new packaging and visual identity, as an ‘ultra premium’ cold-pressed, extra virgin olive oil from Olivarera Italo-Mexicana that “targets the global high-end section of its category, is marketed through word-of-mouth, luxury communication channels and is only available in a few upscale gourmet stores and luxury-chic hotels.”...
Stoats Porridge by Robot Food
Stoats is a Scottish oats company that began life in 2005 as a converted American hot dog sales stand serving porridge at summer music festivals around the UK, and now has a range of packed, ready to eat retail products that include flavoured porridge and porridge bars. Stoats recently commissioned Leeds-based independent design studio Robot Food, as part of a complete rebranding exercise,...
Jealous Sweets by B&B Studio
Jealous Sweets is a gelatine and gluten-free confectionery range made with natural fruit juices and no artificial flavours or colours. Design agency B&B studio were recently commissioned to develop a new visual identity and packaging solution for the range that would focus more on its premium position and purity of ingredients. Developed under the theme of ‘covetable candy’ – “a concept...
Popchips by Marx
Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés...
Sample Brew by Longton
To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law. Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale,...
Fisix by Mucho
Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho....
Tingz by B&B Studio
Launched by natural chewing gum brand Peppersmith, Tingz is a new, two flavour confectionary range that uses Xylitol, a natural wood sugar, to add plaque reducing properties to the sweets. Developed by London-based B&B Studio the packaging for Tingz builds on the quirky personality of the Peppersmith brand by illustrating two wide-mouthed characters, a contrasting white and bright colour palette and subtle texture to establish a healthy...
Jamsheed by Cloudy Co.
Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern...
7-Eleven Sandwiches, Wraps and Salads by BVD
Stockholm based graphic design Studio BVD have created the packaging for Sweden’s 7-Eleven sandwich, wrap and salad range. The studio’s treatment combines the stacked sans-serif characters of Klim Type Foundry’s Calibre with bright spot colours, and enhances these with a rich, earthy brown background....
Mikkeller + Bedow Seasonal Beers by Bedow
Mikkeller + Bedow is a limited edition beer with a four seasons theme created by Danish brewery Mikkeller with packaging created by Stockholm-based graphic and product design studio Bedow....
Doce Cielos by Anagrama
Doce Cielos is a traditional handcrafted Mexican honey brand with a mission ‘to encourage the recognition and consumption of native apiculture products’ and emphasise their ‘richness in flavor, texture, color and benefits to personal health’. The brand’s visual identity and packaging solution, developed by independent design agency Anagrama, is an unusual craft and corporate juxtaposition delivered through a well spaced...