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Jiberish by Study Hall, 2024

Tree and arrow-like with upward movement, with the suggestion of mountains and ski jumps. This is how Study Hall describe their logo for Jiberish, a company that have carved out a space in the ski industry, ‘amplifying Rocky Mountain Culture through the language of streetwear’. As part of an effort to align the brand with its current purpose the logo...

Crumbl by Turner Duckworth

While we speak the same language, the cultural differences between us here in the UK and our pals in the US can feel vast. There’s pavement vs sidewalk, fringe vs bangs, ‘flavour’ vs ‘flavor’. There’s also biscuit and cookie – though where we draw the line between the two is another debate for another time. And seemingly at the forefront...

De-Extinction by Koto

Koto’s new work is undoubtedly gorgeous – after all, what’s not to love about a suite of very cute dinosaurs? Especially when they’re rendered in a charming faux naif sort of style, and the whole colour palette is based around Barney & Friends purpley pink and the effervescently Gen Z-baiting neon of ‘terminal green’. The project in question is Koto’s...

Thick Pickle by Studyhall

Where to begin with Thick Pickle? This conceptual brand began in 2023 as a self-initiated ‘studio side project’ for California-based studio Studyhall. As it blew up though, Studyhall began to wonder if the brand had legs – literally, as demonstrated by the disconcertingly buff, aviator-shade-sporting animated pickle (gherkin or pickled cucumber for the Brits) mascot who strides across pop-up windows...

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Antara 128 by Mucho, 2024

Antara 128 is an avant-garde bakery and restaurant that fuses European traditions with a contemporary Australian influence and sits within a space designed by renowned architect Kerstin Thompson. Inspired by the lamination process of folding and rolling dough to create richly layered baked goods. design studio Mucho developed an iconic ‘A’ logo for the restaurant. Patience and persistence infused into...

PAIST by Two Times Elliott

Toothpaste hasn’t historically needed to do a lot, design-wise: it’s a category based on functionality and efficacy, over trends and aesthetics – sensitive teeth, whitening processes, goth-adjacent charcoal formulas, weird little crystals, and so on and so forth. That function over form thing has meant that over the years, toothpaste packaging has become incredibly monotonous – usually a predominantly white,...

Quality Experience (QX) by &Walsh

Even the most fleeting scan through &Walsh’s portfolio makes it wholly unsurprising how Jessica Walsh’s semi-eponymous studio has achieved such a brilliant reputation. While Walsh herself has garnered countless design press column inches – as partner at Sagmeister & Walsh; one half of the 40 Days of Dating project; a creative conference regular; and an advocate for women in design...

Moksi by FCKLCK Studio

Dutch studio FCKLCK’s all-caps, blood-red website is full of declarations of belligerent provocations such as ‘OUR FAVOURITE CLIENTS ARE THE ONES WHO HAVE EVEN BIGGER BALLS THAN WE DO’. Talk of ‘CUTTING THROUGH THE BULLSHIT’ is accompanied by a mouseover gif of a defecating bovine. The name is of course an expletive repudiation of serendipity (who needs luck when you’ve...

BP&O Voices

Rich Baird on Design History: Mazda by Rei Yoshimura & PAOS, 1975

The story of Rei Yoshimura & PAOS 1975 logo for Mazda....

PURLOM’s ¡A LA MESA! by Onmi Design

I’m reluctant to bring up the pandemic again, four years later. But I can’t help think back to that period when seeing images related to gatherings, which are employed to great effect in Onmi Design’s work for PURLOM, a family business with more than 40 years of experience producing and distributing a wide variety of meats. This kind of imagery...

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Palisades Parks Conservancy by Order, 2024

The Palisades Parks Conservancy provides programming and assistance to over 25 parks and historic sites across New York and New Jersey. To better their mission to preserve, protect, and support the parks Order updated their identity, which included a new logo. A pitch pine–a hearty and resilient tree native to the Parks region–is abstracted and given a formal geometry, reflecting...

Gustini by Koto

Like many a geriatric millennial, a lot of my childhood was joyfully spent in front of the telly absorbing cultural pillars like Zig and Zag, Stoppit and Tidyup, and, of course, Wales’ finest export after Charlotte Church, Fireman Sam. Alongside the titular Sam, the show starred icons including ‘Naughty’ Norman Price (fun fact – my dad once mended the boiler...