El Pintor is a high-quality tequila and mezcal brand said to have been handcrafted by the world’s second certified maestro tequilero. El Pinto’s approach intends to create perfectly equilibrated spirits through the intersection of science and artistry. This artistry forms the basis of El Pinto’s graphic identity and packaging design developed by Anagrama. This is characterised by colour blocking, tapered bottle, distinctive screw...
Taking inspiration from the work of artist Edward Hopper, and the style of the American diners of the 1920s and 1930s, Mexican design studio Anagrama developed an interior and visual identity design for Orson, a restaurant in the city of San Pedro pairing burgers with a wide selection of wines and milkshakes. The project, alongside a distinctive interior design of material detail,...
Helvetimart is a supermarket in the Swiss city of Lausanne. It offers a broad range of groceries and high-quality Swiss specialities sourced from across the country. The supermarket also holds daily tastings and workshops, has an informed staff and a tablet-based service that gives shoppers access to information on the Swiss cantons and their products. Drawing on regional flags and antique architecture, Mexican graphic design...
Mona De Castellarnau is a US based luxury lifestyle brand that creates and retails a unique collection of crafted and meaningful objects that are said to reflect timeless beauty, simplicity and authenticity. Objects include home furnishings, accessories, bags and throws. Each are designed with an appreciation for tradition and provenance, an understanding of artisanal disciplines, and utilise simple forms, prints, patterns and...
El Semillero is a large residential development program, managed by Fraterna, that intends to create a sustainable environment with expandable housing solutions based around basic needs and “economic flexibility” – presumably spaces that keep pace with current economic changes, improved social mobility and are accessible to a variety of income groups. Set at the heart of the Mexican city of Monterrey,...
Neat Confections is a San Pedro-based pastry shop creating handmade biscuits and cakes using organic spices and fruits, are absent decoration and specifically developed as a wine or tea accompaniment. Neat Confectionery’s brand identity and packaging solution, designed by Anagrama, draws its inspiration from the theme of perfection and craft, which is then visualised through what the studio describe as a “pureness” of their...
Violeta is described by Anagrama, the design studio behind its new brand identity and packaging treatment, as an Argentinian bakery, named after its founder, that creates hand-crafted breads, cakes and pastries from its location in the Buenos Aires district of Las Lomas de San Isidro. Following more than 30 years of business and in lieu of a plan to begin...
Alberto Senties Catering is a Mexican ‘food experience’ company established by chef Alberto Sentíes that designs and prepares large and small banquet menus, offers cooking classes, provides bar tending, equipment rental and consultation services, and has built up a reputation for culinary excellence over its ten years of business. Design studio Anagrama recently worked with Alberto Senties to develop a new brand identity, which went on to...
Anthem will be a scouting and transfer business within the professional football market working predominantly across Spain, Switzerland and Mexico. Anthem will also be responsible for organising and promoting a variety of sporting events. Design agency Anagrama were recently commissioned to develop a new brand identity for the company—which included a logo, logotype and stationery set—that would communicate the prestige,...
Olaf is a Mexican cold-pressed extra-virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – intended for healthy, home-cooked, family meals and makes up one-third of Olivarera ‘s olive oil range, which also includes Valentto and Olive Gold. Anagrama, the design agency behind Olaf’s new visual identity, print materials and packaging, describe their approach as taking “typical Italian visual clichés...
Interior 13 is a distributor of Mexican and international auteur films and promoter of independent cinema. Design agency Anagrama were recently commissioned by Interior 13 to develop a new visual identity that would be “easily relatable to the cinematographic world” as well as being “functional in terms of online promotion.”...
Checklist is a Mexican event planning business that specialises in ‘milestone occasions’ such as birthdays, anniversaries and graduations as well as corporate events. Checklist caters ‘exclusively for their client’s unique needs’ and can also provide options that are environmentally friendly. Design agency Anagrama recently devised an ‘institutional’ visual identity solution for Checklist that mixes the age and authority of a heraldic shield,...
Valentto is a Mexican cold-pressed virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – created for commercial kitchen and restaurant use. Multidisciplinary design agency Anagrama recently developed a new brand identity and packaging solution for Valentto that juxtaposes the natural detail of Italian landscapes alongside the industrial utility of a square tin structural choice, described by Anagrama as being...
Olive Gold is described by Anagrama, the multidisciplinary design agency behind its new packaging and visual identity, as an ‘ultra premium’ cold-pressed, extra virgin olive oil from Olivarera Italo-Mexicana that “targets the global high-end section of its category, is marketed through word-of-mouth, luxury communication channels and is only available in a few upscale gourmet stores and luxury-chic hotels.”...
Tabarka Studio specialises in ‘detail-oriented’ and handcrafted tiles made from terracotta, a ‘clay-based ceramic earthenware that becomes porous when fired creating a worn-out, antique finish’. Anagrama, the design agency responsible for the studio’s visual identity and collateral, describe their approach as embracing an ‘archaic timelessness’ that reflects the products through the use of a blue and white scale pattern, tiled icon...
Tourean is a British multinational venture capital firm that manages a variety of lifestyle subsidiaries within the music, design, events, social media and fashion industries. Their new visual identity, developed by design agency Anagrama and drawing inspiration from the Tourean name – a compounding of the words taurean and tour created to convey the values of strength, fortitude, courage and integrity as well as...
Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of “Coco” (coconut in Spanish) and “lobo” (Spanish for...
Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. The company’s new visual identity, based around a quill logo – conveying their story-telling philosophy – a stationery solution that references the film industry in its layout and a deep green color palette, designed to convey depth and reliability, was recently developed by independent design agency Anagrama....
Doce Cielos is a traditional handcrafted Mexican honey brand with a mission ‘to encourage the recognition and consumption of native apiculture products’ and emphasise their ‘richness in flavor, texture, color and benefits to personal health’. The brand’s visual identity and packaging solution, developed by independent design agency Anagrama, is an unusual craft and corporate juxtaposition delivered through a well spaced...
Bermellón is a Mexican confectionery shop that specialises in the premiumisation of traditional spicy treats typically sold on street markets. The shop’s identity and packaging, designed by Anagrama, fuses a bold and intense fluorescent colour palette with the fine detail and craft qualities of an adhesive label....
Caramela is a Monterry-based chocolate boutique and caterer that creates traditional treats inspired by European pastries. Their identity, designed by independent design agency Anagrama, is an unusual but striking mix of a sweet neon pink and clinical white, a subtle 80’s retro-fashion polkadot pattern, the practical/industrial and craft aesthetic of an unbleached and uncoated substrate, adhesives and white screen print, finished with a simple but...
Bulbo is a San Pedro, (MX) based boutique lighting shop that specialises in high-end products and interior planning. The brand approached independent design agency Anagrama to develop a visual identity that would unite the company’s experience of light and space with the contemporary elegance of their products....
Bricos, originally named Mayoreo Electrico Monterry, is an electrical hardware store servicing the North East and Monterry regions of Mexico. As part of an expansion plan the company approached design agency Anagrama to create their new identity, packaging propositions and retail environments with the consistency expected from international customers....
The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival took place in the Peruvian city of Lima with guest speaks that included Jessica Walsh, Brandlab and Anagrama. LAD’s visual identity, developed by IS Creative Studio and extending across posters, lanyards,...