BPO


Minna Palmqvist designed by Bedow

Opinion by Richard Baird.

Logotype designed by Bedow for fashion designer and label Minna Palmqvist

Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”

Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.

Continue reading this article


Festningen by Uniform

Logo design by Uniform for Oslo brasserie Festningen

Festningen is a brasserie that serves a rustic French menu and is located in Oslo’s Akershus Fortressa medieval castle and former prison. The brasserie’s brand identity, created by design studio Uniform, juxtaposes the traditional detail of etched illustration, a copper foil print finish and fabric texture, alongside a bold sans-serif, simple geometric pattern and light ink across dark papers and boards. This establishes what the agency described as a historical and contemporary guideline for Festningen.

Continue reading this article


Function Engineering designed by Sagmeister & Walsh

Logotype for Function Engineering designed by Sagmeister & Walsh

Function Engineering is described by Sagmeister & Walsh, the design studio behind their new brand identity, as specialising in “mechanical design and engineering for product development within, but not limited to consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment.”

Narrowing in on Function’s expertise in designing hinge and linkage mechanisms, Sagmeister & Walsh designed a new typographical brand identity system based on a pivot system that was then expanded into a series of icons, illustrations, animated logo and patterns which were then utilised in print and online.

Continue reading this article