Ingierstrand Bad designed by Uniform
Posted: | Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Coaster Design & Beer Mats, Colour in Use: Red, Design For Print, Designed by Uniform, From Scandinavia, Logo Design & Branding Blog, Logo Opinion, Logos, Logotypes, Norwegian Design, Restaurant & Cafe Menu Designs, Sans-serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tinted Photography, Vintage Photography | Comments Off on Ingierstrand Bad designed by UniformIngierstrand Bad is a newly refurbished restaurant located on the shore of Norway’s Oslofjord that balances the area’s history as a 1930’s summer retreat with a contemporary dining experience. Oslo based design agency Uniform recently captured this juxtaposition of past and present through a new brand identity solution for the restaurant that mixes vintage photography, cream substrates, geometric forms, two inks and the Art Deco sensibilities of the logotype, resolved with a contemporary consistency, eye for space and simplicity.
La Florentina designed by Mucho
Posted: | Author: Richard Baird | Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity Design, Brand Identity Reviews, Branding, Design For Print, Designed in Barcelona, Fluorescent Ink, Fonts in Use: Futura, Logo Design & Branding Blog, Logo Opinion, Logos, Logotypes, Sans-serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Window Decals | Comments Off on La Florentina designed by MuchoMucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.
Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.
The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.
Fieldwork by Fieldwork & Hey
Posted: | Author: Richard Baird | Filed under: Art and Design, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Designed in Barcelona, Designed in Manchester, Die Cut Design Detail, Illustration, Letterhead Design, Logo Design & Branding Blog, Logo Opinion, Logos, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013 | Comments Off on Fieldwork by Fieldwork & HeyFieldwork is a Manchester based digital design and branding agency who specialise in “crafting engaging experiences across digital, web and brand”. Their visual identity, a utilitarian mix of stencil cut logo-mark, a bright yet economical single colour palette, weighty boards and sticker detail, is now complemented by the launch of their self-initied print and digital project A Guide To Making Things, illustrated by Hey.