Arrels by Hey, Spain
Posted: Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Hey, Designed in Barcelona, Fonts In Use: Geometric Sans-serif, Fonts In Use: Suisse Int'l, Graphic Design, Graphic Design Blog, Handcraft, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo News, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, New Logo, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Spanish Design, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Tote Bag Design, Type Foundry: Swiss Typefaces, Typography, Uncoated Papers & Cards Comments Off on Arrels by Hey, SpainOpinion by Richard Baird.
Arrels (roots in English) is a Spanish shoe brand, established by cousins, friends and partners Javier & Pepe Llaudet, and inspired by the Mediterranean, its traditions, rhythm, colour and creative atmosphere. Javier & Pepe also draw on the city of Barcelona (the place they want to be), the countryside (where they are from), and their passion for music.
These inspirations make their way into Arrels’ new brand identity, created by graphic design studio Hey, through colour contrast, the irregular texture of torn paper, the traditional flourishes of a serif and the modernity of a sans-serif. This new identity links brochures, packaging, business cards and website.
Naughty But Rice by Robot Food, United Kingdom
Posted: Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, British Design, Condensed Logotypes, Condensed Typography, Copy Opinion by Seth Rowden, Creative Packaging, Designed by Robot Food, Designed in Leeds, Foil Blocking, Fonts by Hoefler & Co., Fonts in Use: Knockout, Fonts in Use: Rukola, From the United Kingdom, Graphic Design Blog, Handcraft, Illustration, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Luxury Logos and Packaging Design, Marble Patterns, Monogram Design, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Script Typography, Snack Packaging Design, Snack Pot Packaging, Stickers, The Best Brand Identities of 2015, The Best Packaging of 2015, Uncoated Papers & Cards Comments Off on Naughty But Rice by Robot Food, United KingdomOpinion by Richard Baird & Seth Rowden
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.
Moomin & Moomin Shop by Bond, Finland
Posted: Filed under: Packaging Reviews, Retail | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Character Design, Creative Packaging, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Drinks Packaging, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Packaging Company, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Packaging of 2015, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Moomin & Moomin Shop by Bond, FinlandOpinion by Richard Baird.
The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.
Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.
