Vessel Floats by Order
Posted: Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Business Card Design, Design Blog, Design by Order, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed in New York, Fonts In Use: Untitled Sans, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, new, Restaurant & Cafe Menu Designs, The Best Brand Identities of 2020, The Best Custom Logotypes, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Tote Bag Design, Type Foundry: Klim Type Foundry, Typography, Visual Identity Design Blog Comments Off on Vessel Floats by OrderWords by Richard Baird
In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness.
Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around since the 1950s, and create a holistic experience that supports and builds out and around the central experience of flotation.
For those unfamiliar with flotation or deprivation therapy, this involves a weightless experience inside a tank filled with water with a high salt content, absent sound and any external distractions. This can be augmented by soothing lights, sounds and vibrations. People can expect an experience that disentangles them from their busy present, with some experiencing hallucinations within a safe and managed environment.
CareerTrackers Awards by Garbett
Posted: Filed under: Education, Graphic Design Reviews | Tags: Annual Report, Award Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Colour in Use: White, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Form Language, From Australia, Graphic Design, Graphic Design Blog, Kraft Paper, The Very Best Brand Identities of 2019, Tote Bag Design, Trophy Design, Uncoated Papers & Cards Comments Off on CareerTrackers Awards by GarbettOpinion by Richard Baird
CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.
Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.
Anton&Anton Kioski by Bond
Posted: Filed under: Packaging Reviews, Retail | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bond, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Pastel Colours, Sign Design, Skincare, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Tote Bag Design, Typography Comments Off on Anton&Anton Kioski by BondOpinion by Richard Baird
Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked with Bond to create a new visual identity. This is characterised by an intersection of an elegant wordmark, simple shapes, multi-colour and distinctive structural designs that also move into a retail space designed by Futu Design. Alongside wordmark, iconography and packaging, Bond also designed signage, tote bags, aprons and sweatshirts.
