Arper 2018 by Clase bcn
Posted: July 11, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Clase bcn, Fonts in Use: Futura, Form Language, Graphic Design, Graphic Design Blog, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Arper 2018 by Clase bcnOpinion by Richard Baird
Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, and were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.
Sydney Design Festival by Re
Posted: April 5, 2018 Filed under: Art and Design, Logo Reviews | Tags: Animated Logos, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Re:, Festival and Event Brand Identities, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Poster Design, Responsive Websites, Sans-serif Typography, Supergraphics, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Type Play, Typography, Website Design, Wordmark Design Comments Off on Sydney Design Festival by ReOpinion by Richard Baird
Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. It provides its visitors with an opportunity to understand design practice in all its forms, to bring to light problem, process and response, and to foster a closer connection with the designers and businesses helping to shape our collective futures. With a change in dates, moving the festival from September to March, placing amongst a busy cultural calendar, the festival worked with Re to develop a graphic identity that would allow it to stand out and announce its new Autumn arrival across a variety of digital and printed communications. These included a responsive website, event programs, flags, posters, flyers, invitations and environmental graphics.
Holvi by Werklig, Finland
Posted: December 22, 2017 Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Typography, New Logo, Sans-serif Typography, Technology Logos, Tote Bag Design, Typography 1 Comment »Opinion by Richard Baird.
Holvi is a digital bank account created for entrepreneurs and micro-businesses with the intention of making banking, paperless bookkeeping and invoicing simpler and more efficient. Holvi is positioned as more than just a digital bank account, and comes with a plethora of integrated features. These include the seamless syncing of information between different systems, sending invoices in a few clicks, a way to set up online sales, and save and record receipts.
Scandinavian design studio Werklig helped Holvi to develop its strategy and graphic identity as it continues its expansion further into Europe. Working with key personnel, the studio identified and refined Holvi’s values, defined brand tonality, fine-tuned competitive advantages and clarified market positioning.
Holvi is personal and professional, a cheerful and reliable utility. This is expressed by its new graphic identity. Using simple form language, a soft and modern colour palette and Cartographe Sans, Werklig finds a smart intersection between the mechanical and the playful. This links a variety of printed assets such as business cards, stationery, merchandise and tote bags, and digital experiences that included website and mobile app.
