Posted: Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews | Tags: Art Direction, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Business Card Design, Catering Logos, Design For Print, Design Opinion, Design Reviews, Designed by Spy, Designed in London, Die Cut Design Detail, From the United Kingdom, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Patterns, Sans-serif Typography, Stencil, Stencil Cut Logotypes, Still Life in Brand Identity Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Unbleached Materials
Opinion by Richard Baird.
H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.
Continue reading this article