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BP&O Collections — Swing Tags

Opinion by Richard Baird Posted 19 October 2017

A continually updated collection of distinctive swing tag designs created as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, image, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This post includes dyed papers and foils, illustration, pattern and typographical play, and work for fashion, furniture, travel accessories and kitchenware. Featured studios include Stockholm Design Lab, Tsto and Collins. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

A–TO–B by Stockholm Design Lab, Sweden

Swing Tag Design – A–TO–B by Stockholm Design Lab, Sweden

Rimowa by Commission, United Kingdom

Swing Tag Design – Rimowa by Commission, United Kingdom

Maisonette by Lotta Nieminen Studio, United States

Swing Tag Design – Maisonette by Lotta Nieminen Studio, United States

From Babies With Love by Paul Belford Ltd, United Kingdom

Swing Tag Design – From Babies With Love by Paul Belford Ltd, UK

Håndværk by Savvy, Mexico

Swing Tag Design – Håndværk by Savvy, Mexico

Hamptons House by Moffitt.Moffitt, Australia

Swing Tag Design – Hamptons House by Moffitt.Moffitt, Australia

Minna Palmqvist by Bedow, Sweden

Swing Tag Design – Minna Palmqvist by Bedow, Norway

Wadha by Two Times Elliott, United Kingdom

Swing Tag Design – Wadha by Two Times Elliott, United Kingdom

Helbers by Only, United Kingdom

Swing Tag Design – Helbers by Only, United Kingdom

Thanda by Karoshi, United Kingdom

Swing Tag Design – Thanda by Karoshi, United Kingdom

John Lewis Childrenswear by Charlie Smith Design, UK

Hang Tag Design – John Lewis Childrenswear by Charlie Smith Design, UK

Bundle by TCYK, Australia

Swing Tag Design – Bundle by TCYK, Australia

Qoñi by Leo Burnett, Canada

Swing Tag Design – Qoñi by Leo Burnett, Canada

The Practical Man by Garbett, Australia

Swing Tag Design – The Practical Man by Garbett, Australia

Croft by Commission, United Kingdom

Swing Tag Design – Croft by Commission, United Kingdom

Smithey Ironware Co. by Stitch, United States

Hang Tag Design – Smithey Ironware Co. by Stitch, United States

Lorod by Pentagram, United States

Swing Tag Design – Lorod by Pentagram, United States