BPO


Whitlam Place by Studio Hi Ho, Australia

Opinion by Richard Baird.

A suite of two brochures designed by Studio Hi Ho for Fitzroy development Whitlam Place

Whitlam Place is a collection of eleven residencies located in Fitzroy, Melbourne, developed by Milieu Properties and completed this year. The residencies are described as being ideally positioned within a leafy pocket of the city’s most vibrant cultural precinct, and feature views of the adjacent Whitlam Place gardens, Fitzroy Town Hall and city skyline. the residencies were designed to engage with the historic surroundings through the texture of their oxidized exterior and the use of oversized glass panels.

Whitlam Place is the product of a two-part design philosophy and strategic action of extended reflection and considered response. This is expressed by two documents, created by Melbourne-based design studio Studio Hi Ho, that made up part of a wider marketing campaign. The first document, Reflection, outlined the thinking, inspiration and rationale of the project through essay and image. The second, Response, presented the outcome through renders and a material expense rooted in the residencies quality, detail and richness of form. Although this project was completed in 2015, this is the first time it has been published online in its entirety.

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