Opinion by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to ensure longevity, and entered the organic skincare market in 2016. The company’s graphic identity, a simple typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, yet divide content and drew out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language laid down by Essen International. This new phase saw the studio pair a similar approach to skincare packaging with a launch campaign of dynamic image (stills and animation) for the soap range which made a connection to the brand’s beginnings, visualising fragrance as swirling fabric.
For Tangent GC’s latest product, a perfumed organic hand cream, Carl Nas Associates begin to introduce new form and material language through an exposed aluminium tube, and continue to play with contrast, creating a launch campaign that features warm and detailed illustration by celebrated airbrush artist Syd Brak, the man behind some of the 80’s best-loved Athena posters.
Opinion by Richard Baird
Volcano At Home is an ethically traded coffee range, roasted in small batches by a dedicated team, and sold in 100% compostable Nespresso-compatible pods. The range has been created for the retail, subscription and wholesale markets and is available in three varieties, Bold Morning Shot, Balanced All Day and Reserve Rich And Sweet. Volcano At Home is the latest venture of London-based independent coffee roasters Volcano Coffee Works and features a distinctive packaging design, developed by Commission, that draws on the science, craft and character of the brand and its products.
Opinion by Richard Baird.
The London Crisp Co., a hand cooked British crisp brand available in local pubs throughout the capital, has expanded to include popcorn. Local graphic design studio and packaging specialists B&B Studio returned to the project that they help establish the visual language for. This time, introducing anthropomorphised animals inspired by what the studio describe as modern London tribes, and include yummy mummies, Hoxton hipsters, hi-vis vesters and city slickers. Popcorn and crisps share a similar collage aesthetic but popcorn features fewer images and more colour coverage across pack.