BPO


Omakase Room by Tatsu by Savvy, United States

Opinion by Richard Baird

Visual identity and scented ceramic gift by Savvy for New York restaurant Omakase Room by Tatsu

Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials a few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior. The project included menus, stationery, business cards and a ceramic gift.

Continue reading this article


Mere by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand identity and inlaid menu covers designed by Bibliothèque for Monica Galetti's new London restaurant Mere

Mere–pronounced Mary–is a modern two-storey restaurant and bar, located in London’s Fitzrovia, developed by chef Monica Galetti and sommelier David Galetti, working in collaboration with Westbury Street Holdings.

The restaurant has a menu of simple dishes made from seasonal produce using classic techniques, and influenced by the French and South Pacific heritage of David and Monica, respectively. It also features a warm interior of rich material detail and pattern, created by Softroom.

Mere’s brand identity, developed by London-based design studio Bibliothèque, brings these interior details together and draws a sense of refinement, craft and character from the intersection of materials and the use of unusual typographic form across menus, receipt holders, business cards, cloakroom tags and signage.

Continue reading this article


Orson Burger Kitchen by Anagrama, Mexico

Opinion by Richard Baird.

Logotype and business cards with gold foil detail by Anagrama for San Pedro based burger bar Orson

Taking inspiration from the work of artist Edward Hopper, and the style of the American diners of the 1920s and 1930s, Mexican design studio Anagrama developed an interior and visual identity design for Orson, a restaurant in the city of San Pedro pairing burgers with a wide selection of wines and milkshakes. The project, alongside a distinctive interior design of material detail, contrasting colour and form, also included menus, packaging, business cards, and beer mats.

Continue reading this article