Podi is a Singapore-based organic restaurant that ‘celebrates bold, robust and unique flavours’ and the responsible sourcing and cooking of ingredients. Drawing inspiration from the restaurant’s name, a Hindi word to describe a mixture of ground dry spices and herbs, design agency Bravo Company developed a visual identity that pairs a small, abstract interpretation of heaped spices with a bold logo-type, earthy tones and tinted imagery to reflect Podi’s mission of making ‘good, natural and organic food’.
The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s visual identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logo-type set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.
Agricola is a restaurant located on Princeton’s Witherspoon Street that offers simple, rustic, American cuisine – created by executive chef Josh Thomsen – that is based around fresh seasonal flavours, local produce grown on their 112 acre farm and a selection of regional beers. Multidisciplinary design agency Mucca was responsible for translating Agricola’s ‘farm-to-table’ concept into a visual identity that extended across a website, signage and printed collateral, and would compliment the earthy materials and intimate lighting of Seed Design’s interior.
The Honours is an Edinburgh-based and Parisian-influenced brasserie owned by two Michelin-starred chef and restaurateur Martin Wishart. The brasserie’s visual identity, developed by creative agency Touch - also responsible for the branding of Martin’s other establishments, combines a well-spaced logo-type, a creative monogram, black and cream colour palette, tactile material textures and a block foil print finish to communicate a traditional crafted approach to food, the use of high quality ingredients and personal service practices set within a contemporary environment.
Pact is a co-branded venture and partnership between like-minded businesses located in Singapore’s Orchard Central shopping centre. The venture’s visual identity, created by design agency Acre, contrasts the geometry, square terminals and single line weight consistency of a custom ampersand (a simple and universal unifier) and the broadly spaced, neutral sans-serif characters of the logo-type with the organic, dual colour marble finish, uncoated, unbleached material choices, stickers and wood of the collaterals. A simple fusion of fashion and contemporary arts and crafts cues that binds a variety of retailers and services under the themes of evolving, natural and collaborative process and good quality personal service.
Spirit is a restaurant located on Rotterdam’s Mariniersweg street that sells fresh, organic and vegetarian foods throughout the day. The restaurant’s visual identity, designed by Studio Beige, neatly juxtaposes the formality and geometric qualities of an uppercase Brandon Grotesque typographical choice with traditional underlines, alongside finer, organic and hand rendered illustrative detail executed across a colour palette and uncoated substrate selection, that like the illustrations, add a crafted sensibility. This is cut through by the professionalism and good quality associated with the kitchen whites of a chef but tempered slightly by a conversational tone of voice. It is a smart contrast that delivers a sense of high quality and creativity to a growing but still niche sector often perceived as bland but wholesome.
Platform is a bar and restaurant located on south east London’s Tooley Street that serves simple, honest food made from British farmed organic produce. Developed by digital design agency Substrakt, Platform’s visual identity mixes a simple logo-type with the iconic tiles once associated with London’s transport network, a key feature of the restaurant’s interior, to offer a more unique and sophisticated take on the organic and fair-trade dinning experience.
The Sailors Club is restaurant, located in the Rose Bay area of New South Wales, inspired by the ‘luxurious waterside lifestyle famously photographed by Slim Aarons and the colourful frivolity of 1960’s Palm Springs’. The restaurant’s identity, created by independent and multidisciplinary design agency Folke, manages to deliver a retrospective authenticity through the combination of a classic sans serif logo-type and geometric floor tile pattern.