BP&O Collections — Swing Tags

Opinion by Richard Baird Posted 19 October 2017

A continually updated collection of distinctive swing tag designs created as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, image, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This post includes dyed papers and foils, illustration, pattern and typographical play, and work for fashion, furniture, travel accessories and kitchenware. Featured studios include Stockholm Design Lab, Tsto and Collins. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

A–TO–B by Stockholm Design Lab, Sweden