BPO


BP&O Collections — Swing Tags

Selected by Richard Baird.

A continually updated collection of distinctive swing tag designs created as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, image, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This post includes dyed papers and foils, illustration, pattern and typographical play, and work for fashion, furniture, travel accessories and kitchenware. Featured studios include Stockholm Design Lab, Tsto and Collins. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

 

A–TO–B by Stockholm Design Lab, Sweden

 

Swing Tag Design – A–TO–B by Stockholm Design Lab, Sweden

 

Rimowa by Commission, United Kingdom

 

Swing Tag Design – Rimowa by Commission, United Kingdom

 

Maisonette by Lotta Nieminen Studio, United States

 

Swing Tag Design – Maisonette by Lotta Nieminen Studio, United States

 

From Babies With Love by Paul Belford Ltd, United Kingdom

 

Swing Tag Design – From Babies With Love by Paul Belford Ltd, UK

 

Håndværk by Savvy, Mexico

 

Swing Tag Design – Håndværk by Savvy, Mexico

 

Hamptons House by Moffitt.Moffitt, Australia

 

Swing Tag Design – Hamptons House by Moffitt.Moffitt, Australia

 

Minna Palmqvist by Bedow, Sweden

 

Swing Tag Design – Minna Palmqvist by Bedow, Norway

 

Wadha by Two Times Elliott, United Kingdom

 

Swing Tag Design – Wadha by Two Times Elliott, United Kingdom

 

Helbers by Only, United Kingdom

 

Swing Tag Design – Helbers by Only, United Kingdom

 

Thanda by Karoshi, United Kingdom

 

Swing Tag Design – Thanda by Karoshi, United Kingdom

 

John Lewis Childrenswear by Charlie Smith Design, UK

 

Hang Tag Design – John Lewis Childrenswear by Charlie Smith Design, UK

 

Bundle by TCYK, Australia

 

Swing Tag Design – Bundle by TCYK, Australia

 

Qoñi by Leo Burnett, Canada

 

Swing Tag Design – Qoñi by Leo Burnett, Canada

 

The Practical Man by Garbett, Australia

 

Swing Tag Design – The Practical Man by Garbett, Australia

 

Croft by Commission, United Kingdom

 

Swing Tag Design – Croft by Commission, United Kingdom

 

Smithey Ironware Co. by Stitch, United States

 

Hang Tag Design – Smithey Ironware Co. by Stitch, United States

 

Lorod by Pentagram, United States

 

Swing Tag Design – Lorod by Pentagram, United States


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