Ortto by Christopher Doyle & Co.
All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services....
LCBA by Studio Bergini
Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence...
Tugg by Kurppa Hosk
The hamburger is an American icon. It conjures associations with all-American diners and drive-thrus, backyard cookouts and family gatherings; American values, such as entrepreneurship, as well as less positive attributes of Western countries, like obesity. The burger’s visual identity is inseparable from its history and has been solidified time and time again as the big fast food franchises conquered the...
Mode by Gretel
How to make a data business approachable yet hold gravitas? Can it be engaging yet authoritative, sage yet cool? These are the implicit tensions NY-based Gretel has grappled with in its branding of Mode, a data intelligence and technology business seeking to widen its appeal. Gretel has established a brand identity which is triumphant and clean. It balances the contradictions that so...
Eurostar by Design Studio
Train related rebrands are often some of the most divisive when it comes to the design community Twittering classes. That’s perhaps unsurprising when you consider the ubiquity of Standards Manual books on design studio coffee tables – and the fact that they’re among the rare graphics projects that get broadsheet attention (for better or worse, as the swathes of National...
Urban Climb by Base Design
‘The weaker the brand character, the greater the need for distinctive visuals’. Said someone, at some stage. And of course, the principle works in reverse. It’s an important point: if the core is strong, the exterior can – and often should – be more malleable, softer, less obviously an exercise in ‘branding’. Countries, cities, communities; we all have a sense...
Forskningsrådet by ANTI
2022 was, let’s say, an interesting year for Forskningsrådet (The Norwegian Research Council). The public institution, which provides public funding for research and innovation across a wide range of fields, usually operates without controversy or intense public scrutiny. This changed in September 2021 when Norway held its national elections and got itself a change of government. And along with that,...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
Peerspace by Mother Design
Straight up, I’ll admit that I struggle to resist a condensed sans typeface set in uppercase. I’ll also confess that I’ve spent the last hour (no lie), trying to identify this one… Helvetica? Hell no. Railroad Gothic? The wrong track. Söhne? Sö not. Must be Knockout? Another blow. For Druk’s sake is it Druk? Well, whatever it is, it’s neatly...
Tembo by Perky Bros
When I first caught Perky Bros’ latest project I misread it as ‘Tempo’, the speed at which music is played. Timing is everything, or so it is said. For real estate company Tembo this notion takes the form of patience; the time to grow gently and judiciously. Property development, momentarily paused during the pandemic, seems to have recovered and is again...
Jupiter by Triboro
Triboro worked on its first restaurant branding project over a decade ago, at a time when the folklore was that if you were a restaurant serving traditional food the visual language should evoke the region and time period of the cuisine. This was intuitive and, as Triboro founder David Heasty recounts, led to some well-crafted and beautiful results but often leaned...
The Wool Pot by Seachange Studio
More plants, less plastic. A noble mission. Over the last decade, revelation has followed revelation with regards to the environmental impact of what seemed like the most innocuous of objects. Now it’s the turn of the humble flower pot. Yep, that. Stacked and sitting empty in the shed, or at the bottom of the garden. It turns out that these...