Opinion by Richard Baird
Edition is a new property development by LEP Construction. It will be located in Parnell, a suburb of Auckland, New Zealand, and made up of 18 luxury apartments designed by architects Monk Mackenzie with a eye for flexible space and changing natural light. Edition will make the most of a sloping site, feature three levels cantilevered above ground and create what are described as “view shafts” from street right through to the harbour beyond. This modern structure, and sensitivity to its context, is complimented by a luxury interior design, created by Bureauxe, of both contrast and continuity, in materials, surface textures, colour and form.
Graphic design studio South were commissioned to create a visual identity for Edition that would assist the real estate team in presenting the project to potential buyers, and help, in conjunction with the building’s distinctive structural and interior design plans, elevations and renderings, to distinguish Edition within a crowded luxury apartment market.
With the intention of capturing the essence of the building, and informed by the spacial, visual and material language of Monk Mackenzie, South created a brand identity of light and reflection, moments of contrast and correlation, and a recurring rectangular motif. This links a variety of marketing materials that included brochure and brochure sleeve, sales book and box, invitation, floorpans, buyer gift and business cards.
Opinion by Richard Baird
Vestre is a Norwegian, family owned and run, urban furniture design and manufacturing business founded in 1947 by Johs. Vestre. Although Vestre’s catalogue is extensive and diverse, it typically features colourful detailing and modern forms, holds true to the founder’s vision of designing and manufacturing for longevity, and has a social and sustainable-dimension.
Snøhetta, who previously worked with Vestre on the development of a new production facility in 2013, and were involved in the refurbishment of their headquarters and showroom in 2017, continue to collaborate with the manufacturer, this time on Folk+Form. Folk+Form is an exhibition and two-volume book that brings to life the Vestre family legacy and coincides with the company’s 70th anniversary.
Through exhibited work, art pieces, film, text and photography, presented across exhibition and book, Folk+Form pays tribute to the design and manufacturing of Vestre, and its continued commitment to making high quality, sustainability and accessible urban furniture for national and international markets.
In the second of an ongoing series, which follows Rain, Gravity, Heat, Cold by Blok, BP&O takes a hands on look at Folk+Form. This post intends to augment the initial impressions given by Snøhetta’s press release and promotional images, reviewed here.