Fluvia by Folch
Posted: Filed under: Art and Design, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Folch, Designed in Barcelona, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Manufacturing Logos, Sans-serif Typography, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Fluvia by FolchOpinion by Richard Baird.
Fluvia is a range of adaptable lighting solutions from LED Simon that intends to offer a creative freedom in commercial and private lighting projects. Design, rather than an absolute utility, is an essential and unifying quality of the range with products developed to be attractive and convenient, easy to use and deploy within a space, and broken down and recycled.
To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia worked with Spanish graphic design studio Folch to develop a richer and more distinct graphic identity. This repositioned the brand’s communications away from technical details and superfluous elements to focus on product, to develop an identity for each, drawing out their distinctive character and core functionality.
This was done through three key components; new product photography, individual product brochures with a strong graphic and material quality, and the creation of a central online hub that will connect a series of satellite sites dedicated to each product and provide quick access to a granular level of insight for those that need it.
Strömma Arkipelag by 25ah, Sweden
Posted: Filed under: Property | Tags: Black Block Foil, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by 25AH, Graphic Design, Graphic Design Blog, Logotypes, Material Thinking, Print Finishing, Property Development Logos, Sans-serif Typography, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Uncoated Papers & Cards, Wordmark Design Comments Off on Strömma Arkipelag by 25ah, SwedenOpinion by Richard Baird.
Strömma Arkipelag is a new residential property project from Swedish developer Innovation Properties, and located in between the inner city and outer archipelago of Stockholm. Strömma Arkipelag offers a unique intersection of modern living spaces and an unspoilt rural environment, with the two interlinked by large windows and a material commonality. This relationship is also expressed by the development’s graphic identity, designed by 25ah, through colour, print finish, illustration, photography and a bold typographical gesture.
Chus x Chus by Pentagram, United States
Posted: Filed under: Art and Design, Logo Reviews | Tags: American Design, Art Direction, Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Coloured Paper, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Die Cut Design Detail, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Natasha Jen, New Logo, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, Typography, Women of Design Comments Off on Chus x Chus by Pentagram, United StatesOpinion by Richard Baird.
Spanish jewellery designer Chus Burés is recognised for the avant garde quality of his work and his ongoing collaborations with a wide variety artists and designers. These have included American-French artist Louise Bourgeois, American-Cuban painter Carmen Herrera and French fashion designer Agnès B.
Working with those in the fields of contemporary art, fashion, cinema and music, Chus Burés has developed CHUS X CHUS, a new range that intends to appeal to a younger audience. This range is characterised by a back to the fundamentals philosophy; everyday pieces created in partnership with emerging artists. This is expressed by the brand’s launch campaign which features the singer-songwriter Sophie Auster, who was photographed by Andres Serrano, and through a graphic identity of custom typeface, website and art direction developed by Pentagram partner Natasha Jen and team.
