Primary by DIA, United States
Posted: Filed under: Business, Banking, Law and Finance, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by DIA, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Dynamic Brand Identities, Logo Design Trends: Dynamic Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Tote Bag Design, Type Foundry: Optimo, Typography Comments Off on Primary by DIA, United StatesOpinion by Richard Baird.
Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.
DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.
Cooke Curtis & Co. by The District, United Kingdom
Posted: Filed under: Graphic Design Reviews, Logo Reviews, Property | Tags: Animated Logos, Black and White, Black Paper, Blind Emboss, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Business Card Design, Catalogue Design, Coloured Paper, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Parent, Designed by The District, Duplex Business Cards, Estate Agent, Fonts in Use: Avenir, From Europe, From the United Kingdom, Glossy Paper Examples, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Logo Design & Branding Blog, Logo Design Trends: Dynamic Logos, Logotypes, Monochromatic Brand Identities, Responsive Websites, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards Comments Off on Cooke Curtis & Co. by The District, United KingdomOpinion by Richard Baird.
Cooke Curtis & Co. is an award-winning estate agent with an office in Cambridge, United Kingdom. It has a portfolio and a thorough understanding of properties throughout the city and in neighbouring villages. Although the business was established last year, its founders have over thirty-five years of industry experience.
Local graphic design studio The District were commissioned by the estate agent to develop a visual identity that would work across a broad range of printed and digital media, from business cards, letterheads, brochure and website to ‘for sale’ signs, vehicle graphics and key rings.
With the intention of delivering a distinctive and impactful solution sensitive to the heritage of the founders, and the will to cut through the hyperbole of the industry, The District took a bold typographic approach that discards photography in favour of a monolinear geometric sans-serif and underlines, emphasised by a black and white colour palette.
A-TO-B by Stockholm Design Lab, Sweden
Posted: Filed under: Leisure and Tourism, Logo Reviews, Retail | Tags: Animated Logos, Bag Design, Box Packaging, Brand Guidelines, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Stockholm Design Lab, Designed in Stockholm, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Dynamic Brand Identities, Logo Design Trends: Dynamic Logos, Logo Design Trends: Flexible Logos, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Packaging Design, Poster Design, Retail Logos, Sans-serif Logotypes, Sign Design, Swedish Design, Swing Tag Design, The Best Brand Identities of 2015, The Very Best of 2016, The Very Best of BP&O, Tote Bag Design, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on A-TO-B by Stockholm Design Lab, SwedenOpinion by Richard Baird.
A-TO-B is a retail destination dedicated to all things travel. It curates and sells smart practical products for the modern traveller, complimented by insight and advice. Whether it be an around the world trip or the daily commute, a preference for small private labels or well-known bag brands, A-TO-B has it covered.
Venue Retail Group—owners of A-TO-B and over 150 shoe, bag and accessory stores throughout Denmark, Finland, Iceland, Norway and Sweden—approached Stockholm Design Lab to work on naming, strategy and graphic identity, and to develop a new and refreshing retail experience.
Although this project went out towards the end of last year, Stockholm Design Lab have kindly been in touch with new images. These document the extent of the project, include shots of product cards, packaging, tote bags, posters and swing tags, and take a better look at the adaptable system that links these.
