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The London Popcorn Co. by B&B Studio, United Kingdom

Opinion by Richard Baird.

Packaging design by UK based B&B Studio for The London Popcorn Co.

The London Crisp Co., a hand cooked British crisp brand available in local pubs throughout the capital, has expanded to include popcorn. Local graphic design studio and packaging specialists B&B Studio returned to the project that they help establish the visual language for. This time, introducing anthropomorphised animals inspired by what the studio describe as modern London tribes, and include yummy mummies, Hoxton hipsters, hi-vis vesters and city slickers. Popcorn and crisps share a similar collage aesthetic but popcorn features fewer images and more colour coverage across pack.

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The Marshmallowist by Veronica Lethorn

Opinion by Richard Baird.

Branding and packaging for The Marshmallowist by Veronica Lethorn

The Marshmallowist is an artisisanal marshmallow brand founded by Oonagh Simms, a pâtissier and chocolatier trained in Paris. She creates what are described as decadent and sophisticated flavour combinations, and sells these from her Portobello Market stall in London, at fashion events, festivals and shops internationally, including Selfridges and Harvey Nichols.

Scottish graphic designer Veronica Lethorn, who is currently based in Melbourne, worked with Oonagh Simms to rebrand The Marshmallowist. This extended to positioning, with a focus on the premium market, and included logotype, customised typography, photography, packaging, print communication and business cards, with window illustration, art direction and product photography by Eve Warren. Together, these were designed to convey a fun and adventurous personality.

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BOL by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design and branding for Bol veg pots by graphic design studio B&B Studio

BOL is a range of vegetable pots made from fresh natural ingredients using recipes inspired by local chefs and street market stalls from a variety of international destinations, packed and presented with a modern on-the-go convenience in mind. BOL was created by Paul Brown, the former general manager of Innocent’s food division, following the company’s exit from the category, and features brand identity and packaging created by UK based graphic design agency B&B Studio.

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