BPO


Varnom Ross by Bibliothèque

Opinion by Richard Baird

New logo and graphic identity designed by Bibliothèque for London-based specialist property recruitment service Varnom Ross

Varnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).

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NOR Specialties by Re-public

Opinion by Richard Baird

Logo, branding and packaging designed by Danish studio Re-public for coffee and cocoa specialists NOR

NOR Specialities supports the development of plantation farmers and helps sustain local communities across Colombia, Guatemala, Nicaragua and Bolivia by way of its range of chocolate, cocoa nibs, roasted coffee beans and cold brew coffee products. NOR trades directly with family farms and producers of its raw ingredients, working with them to develop transparent and sustainable practices.

Danish design studio Re-public worked with NOR to launch the brand into the highly competitive Western market, delivering creative direction and visual identity. This included packaging for coffee beans, chocolate bars and cold brew coffee cans. These are linked by a visual language based around the typographic simplicity, communicative immediacy and character of Agipo and its typesetting, paired with a material language drawn from the vessels and sacks of export.

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A’18 by Pentagram

Opinion by Richard Baird

Graphic identity designed by Pentagram partner Natasha Jen and team for the AIA 2018 Conference on Architecture

AIA Conference on Architecture is an annual three-day event that explores what is new and now in architecture and design. In 2018 this took place between June 21st and 23rd at Manhattan’s Javits Center, a pioneering modernist space frame structure designed by architect James Ingo Freed. The event is made up of workshops, seminars and city tours across the five boroughs of New York City as well keynotes from those working within the fields of both architecture and design who spoke of their approaches to making a difference to cities across the globe.

Pentagram partner Natasha Jen and team developed the visual identity for A’18, building on the graphic identity developed for AIA, also designed by Pentagram. This captures the vibrancy and life of the city, and the idiosyncrasies of its diverse neighbourhoods. This linked the welcome desk with takeaway assets that included tote bags, Metro Cards and city map.

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