SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points....
The Slanted Door is a family run, contemporary Vietnamese restaurant that fuses traditional recipes with locally sourced ingredients. Opened in 1995 and located on San Francisco’s Valencia Street The Slanted Door recently underwent a rebrand managed by design and visual communication studio Manual....
Resolve is a Norweigen provider of a broad selection of cleaning and restoration services to both the commercial and private clients covering asbestos removal, fire and water damage mitigation and ventilation cleaning. Their new identity, designed by Oslo based Neue, rejects that hard industrial aesthetics of the sector in favour of a softer, people led proposition....
Architecture PLB is a design-led practice working across both the public and private sectors with offices in Winchester and London. Their new brand identity, designed by communications agency Sea, unites the three dimensional aspect of the architectural world and a sense of sculptural creativity with a gradated ‘A’ logomark and the utility and corporate neutrality of a well-spaced, light grey san serif...
Sellar Development is a privately owned property investment, development and management business based in London and responsible for such high profile projects as The Shard and London Bridge Place. The company approached brand design agency Campbell Hay to develop an identity that would reflect their ongoing partnerships, collaborative process and involvement with the architectural world....
Attido, formerly Nordic Solutions, is a Finnish based consulting, development and optimisation company that focuses on the utilisation of information systems in business. Following expansion into the global market and a change in name the company approached independent design agency Bond to develop an identity that would characterise their “goal-driven and solution-centered attitude”....
Cure is a Californian based handcrafted body care company that formulates products to alleviate daily stresses and donates 20% of all purchases to global charities. The company’s branding and packaging was managed by multidisciplinary design studio Dowling Duncan, now Mucho, and based around a simple logo-type solution and a clean, bright typographical labeling system....
Voimaosakeyhtiö SF is the parent company to over 69 different manufacturing businesses in Finland and majority shareholder in the power company Fennovoima, a company that delivers energy to each of these businesses through a share-holder based co-operative scheme. Voimaosakeyhtiö SF’s new visual identity, stationary, website and brand guidelines, developed by Helsinki based design agency Werklig, resolve the cool Finnish environment, the theme of energy and...
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros – commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and...
Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s new visual identity, created by Oslo based design agency Neue, captures the open sea and sense of knowledge and experience with a two colour square and traditional serif combination....
Škoda is a Czech car manufacturer established in 1859 which started producing bikes, motorcycles and then automobiles at the start of the 20th century. In 1990 they were purchased by the Volkswagen Group and saw significant growth of 51% in 2010 compared to the previous year. As of March 2011 they will introduce a new identity to better represent their more ecological, innovative and aspirational...
JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by student Luke Langhus as the...